Inside Cable News

July 31, 2006

The Pew survey: credibility…

The lastest Pew survey on the media is out and it finds that no cable media outlet holds a significant lead in the credibility department. Some networks have declined in credibility which Pew attributes to a general skepticism in the viewing public. FNC’s credibility has remained unchanged.

Changing public views of CNN perhaps best exemplify these trends. In 1998, 42% of those familiar enough with CNN to rate the network said they believed all or most of what CNN reported, significantly more than for any broadcast or cable news outlet tested. Today, just 28% give CNN the highest believability rating, a share which is statistically indistinguishable from most other television news sources.
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One of the few sources that has not suffered a credibility decline in recent years is Fox News Channel. Currently, one-in-four (25%) say they believe all or most of what they see on Fox News Channel, virtually unchanged since the outlet was first tested in 2000. This overall stability, however, belies the increasingly polarized views of the cable channel. An increasing number of Republicans give Fox News Channel the highest rating for believability, while there has been a comparable decline in ratings among Democrats ­ doubling the partisan gap in views of the network’s credibility between 2004 and 2006.


Filed under: Cable News - Spud

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