Media Life Magazine’s Toni Fitzgerald has a profile of HLN’s Glenn Beck…
Yet Beck is not a Fox News host but rather the newest host on CNN’s Headline News. He may seem an odd fit for a news network that long emphasized content over delivery, but his numbers are growing. Among adults 25-54, he is coming off his best month yet and has beaten MSNBC’s competing “Hardball with Chris Matthews” 15 times head to head in the key news demographic since his May 8 debut.
During July, “Glenn Beck” averaged 100,000 25-54s in the 7 p.m. timeslot, up 56 percent over the 64,000 averaged by “Showbiz Tonight” in the same weekday slot last year.
He also rose 30 percent among total viewers, from 142,000 to 184,000. Those averages were well above the 158,000 total viewers and 82,000 viewers he has averaged since his debut May 8, according to Nielsen Media Research.