Inside Cable News

August 17, 2006

Wednesday Numbers…

P2+ Total Day
FNC – 991,000 viewers
CNN - 587,000 viewers
MSNBC - 332,000 viewers
HLN - 238,000 viewers
CNBC – 184,000 viewers

P2+ Prime Time
FNC – 1,891,000 viewers
CNN – 873,000 viewers
MSNBC - 519,000 viewers
HLN – 438,000 viewers
CNBC - 127,000 viewers

25-54 Total Day
FNC - 334,000 viewers
CNN - 222,000 viewers
MSNBC – 128,000 viewers
HLN – 101,000 viewers
CNBC – 65,000 viewers

25-54 Prime Time
FNC - 624,000 viewers
CNN - 353,000 viewers
MSNBC - 230,000 viewers
HLN – 162,000 viewers
CNBC – 52,000 viewers

Morning programs

FOX & Friends – 855,000 viewers (316,000)
American Morning – 509,000 viewers (201,000)
Imus in the Morning – 261,000 viewers (91,000)
Robin & Co. - 201,000 (112,000)

6PM - P2+ (25-54)
Special Report with Brit Hume – 1,385,000 viewers (385,000)
Lou Dobbs Tonight - 900,000 viewers (302,000)
MSNBC Special Coverage – 409,000 viewers (162,000)
Prime News – 246,000 viewers (130,000)
Mad Money – 228,000 viewers (82,000)

7PM - P2+ (25-54)
FOX Report with Shepard Smith - 1,196,000 viewers (389,000)
The Situation Room - 816,000 viewers (322,000)
Hardball - 529,000 viewers (198,000)
Glenn Beck - 270,000 viewers (121,000)
On the Money – 203,000 viewers (79,000)

8PM - P2+ (25-54)
O’Reilly Factor – 2,083,000 viewers (616,000)
Paula Zahn Now - 870,000 viewers (403,000)
Countdown with Keith Olbermann – 492,000 viewers (217,000)
Nancy Grace – 612,000 viewers (218,000)
Fast Money - 138,000 viewers (57,000)

9 PM - P2+ (25-54)
Hannity & Colmes - 1,752,000 viewers (634,000)
Larry King Live – 817,000 viewers (355,000)
Scarborough Country - 667,000 viewers (246,000)
Glenn Beck – 342,000 viewers (117,000)
Mad Money – a scratch with 98,000 viewers (a scratch with 47,000)

10 PM P2+ (25-54)
On the Record w/Greta Van Susteren- 1,837,000 viewers (662,000)
Anderson Cooper 360 – 933,000 viewers (301,000)
MSNBC Special Coverage - 398,000 viewers (226,000)
Nancy Grace - 360,000 viewers (150,000)
Donny Deutsch – 146,000 viewers (52,000)

11 PM P2+ (25-54)
The O’Reilly Factor – 1,224,000 viewers (416,000)
Anderson Cooper 360 – 839,000 viewers (340,000)
MSNBC Special Coverage - 423,000 viewers (210,000)
Showbiz Tonight – 259,000 viewers (153,000)
On the Money – a scratch with 47,000 viewers (a scratch with 16,000)

Filed under: Cable News, Ratings - Spud

4 Comments »

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  1. Glenn Beck (in 000) - 270 total; 121 demo (7 p.m.)
    342 total; 117 demo (10 p.m.)

    He’s doing great. Plus, there’s a midnight showing!

    Comment by Missy — August 17, 2006 @ 8:13 pm

  2. Wednesday was clearly a great day for FNC. Although you almost have to feel sorry for MSNBC; their numbers increased greatly and yet they are still a distant third.

    Comment by Scott — August 17, 2006 @ 11:54 pm

  3. I wouldn’t call MSNBC a “distant third”. They were pretty close to CNN in several hours. Still light years away from FNC, however.

    PS - Every day hearing how wonderful Glenn Beck is doing is annoying.

    Comment by gdawg — August 18, 2006 @ 8:54 am

  4. gdawg,

    Sorry to bore you, but we’ve been hearing for years about how well the MSNBC programs are doing, yet they only garner HALF the ratings. Yet I’ve seen no complaint from you for that!

    Beck’s program has recently been written up as if it’s failing, but the numbers prove that not to be the case. Further, the fact that his show is shown at least three times breaks up his audience - when looking at the ratings, the 200,000 300,000 or 400,000 we see does not seem that impressive, but when combined, the numbers are quite impressive.

    So I’m drawing attention to this fact because no one else has done so!

    Comment by Missy — August 18, 2006 @ 3:13 pm

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