CNN’s In The Footsteps of bin Laden scored the highest audience of the year in its time slot - - delivering 2.2 million total viewers and 886k P25-54 for the two hours from 9-11pm. CNN won the prime time P25-54 demo versus the cable news competition.
The documentary, hosted by Christiane Amanpour, also delivered 26% more total viewers and 42% more P25-54 than Fox News from 9-11p.
CNN had a good night because of this documentary, no doubt about it. But it was just one night. If CNN wants to overtake FNC again, it’s going to need a lot more good nights like this one. So while I acknowledge CNN’s achievement last night, I have to keep it in perspective.