CNN is touting its ratings gains for the month of August and says FNC is declining…
CNN Has Largest Audience Growth in August While FNC Declines
In Prime (M-F) CNN up 40% While FNC is down-10% in P25-54
In August, for the fourth month in a row, CNN has double digit audience gains in both Total Day in both P2+ and P25-54. (FNC is stagnant or in decline).
(see Year to Year comparison sheet in the blog entry above - Spud)
6a-10a up 30% in P2+ and up 45% in P25-54
The Situation Room
4p up 43% in P2+ and up 103% in P25-54
5p up 39% in P2+ and up 66% in P25-54
7p up 32% in P2+ and up 56% in P25-54
Lou Dobbs Tonight
6p up 69% in P2+ and up 66% in P25-54
Paula Zahn Now
8p up 32% in P2+ and up 51% in P25-54 (O’Reilly Factor down -15% in P2+ and down -5% in P25-54)
Larry King Live
9p up 9% in P2+ and up 4% in P25-54 (Hannity & Colmes down -21% in P2+ and flat in P25-54)
Anderson Cooper 360
10p up 53% in P2+ and up 57% in P25-54 (On the Record down -31% in P2+ and down -22% in P25-54)
11p up 87% in P2+ and up 131% in P25-54
10-12m block up 61% in P2+ and up 80% in P25-54 (On the Record/O’Reilly down -20% in P2+ and down -8% in P25-54)
In the Footsteps of bin Laden
On Wednesday, August 23rd CNN Presents’ In The Footsteps of bin Laden scored the highest audience of the year in its time slot - - delivering 2.2 million total viewers and 886k P25-54 for the two hours from 9-11pm. CNN won the prime time P25-54 demo versus the cable news competition. The documentary, hosted by Christiane Amanpour, also delivered 26% more total viewers and 42% more P25-54 than Fox News from 9-11p.
9 Million More Total Viewers Watch CNN in August
9 million more people watched CNN in the month of August than FNC (a 17% advantage) and 15 million more viewers watched CNN than MSNBC (a difference of 33%).