Thursday’s Numbers…
Despite all day on the air publicity at MSNBC, Keith Olbermann’s latest Special Comment on President Bush failed to draw the viewers that shows earlier in the week had.
Cable News Ratings for October 5, 2006
P2+ Total Day
FNC - 870,000 viewers
CNN - 469,000 viewers
MSNBC - 332,000 viewers
CNBC - 157,000 viewers
HLN - 195,000 viewers
P2+ Prime Time
FNC - 1,655,000 viewers
CNN - 768,000 viewers
MSNBC - 460,000 viewers
CNBC - a scratch with 84,000 viewers
HLN - 341,000 viewers
25-54 Total Day
FNC - 259,000 viewers
CNN - 152,000 viewers
MSNBC - 129,000 viewers
CNBC - 57,000 viewers
HLN - 80,000 viewers
25-54 Prime Time
FNC - 424,000 viewers
CNN - 233,000 viewers
MSNBC - 154,000 viewers
CNBC - a scratch with 40,000 viewers
HLN - 126,000 viewers
Morning programs P2+ (25-54)
FOX & Friends - 867,000 viewers (298,000),
American Morning - 416,000 viewers (174,000)
Imus in the Morning - 352,000 viewers (155,000)
Robin & Co. -153,000 viewers (86,000)
6PM - P2+ (25-54)
Special Report with Brit Hume - 1,090,000 viewers (291,000)
Lou Dobbs Tonight - 825,000 viewers (222,000)
Tucker - 158,000 viewers (60,000)
Mad Money - 207,000 viewers (72,000)
Prime News -132,000 viewers (a scratch with 40,000)
7PM - P2+ (25-54)
FOX Report with Shepard Smith - 1,216,000 viewers (336,000)
The Situation Room - 667,000 viewers (205,000)
Hardball - 333,000 viewers (123,000)
On the Money - 136,000 viewers (60,000)
Glenn Beck - 237,000 viewers (101,000)
8PM - P2+ (25-54)
O’Reilly Factor - 2,312,000 viewers (491,000)
Paula Zahn Now - 623,000 viewers (197,000)
Olbermann - 588,000 viewers (210,000)
Fast Money - a scratch with 114,000 viewers (61,000)
Nancy Grace - 442,000 viewers (158,000)
9 PM - P2+ (25-54)
Hannity & Colmes - 1,393,000 viewers (377,000)
Larry King Live - 1,023,000 viewers (276,000)
Scarborough - 414,000 viewers (110,000)
Mad Money - a scratch with 71,000 viewers (a scratch with 36,000)
Glenn Beck - 292,000 viewers (106,000)
10 PM P2+ (25-54)
On the Record w/Greta Van Susteren - 1,261,000 viewers (406,000)
Anderson Cooper - 658,000 viewers (227,000)
MSNBC Investigates - 377,000 viewers (142,000)
Donnie Deutsch - a scratch with 67,000 viewers (a scratch with 23,000)
Nancy Grace - 288,000 viewers (115,000)
11 PM P2+ (25-54)
O’Reilly Factor - 1,380,000 viewers (466,000)
Anderson Cooper - 322,000 viewers (109,000)
MSNBC Reports - 469,000 viewers (217,000)
Fast Company - a scratch with 29,000 viewers (a scratch with 7,000)
Showbiz Tonight - 269,000 viewers (138,000)
Is it just me or has fox and friends lost a few viewers since ED was cast away?
Comment by Stud — October 6, 2006 @ 10:09 pm
I don’t think so. But I’ll have to pay closer attention…
Comment by Spud — October 7, 2006 @ 12:41 pm
I see Nancy Graces ratings have taken a tumble once again. I guess her “Duckett toddler missing/suicide mother/suspect” bump in ratings are done. She did have a strong 2 weeks of ratings/publicity there, though. Nothing but a little tragi-drami in a family, brings out the ratings for Nancy Grace.
Comment by JustStatinMyOpinion — October 7, 2006 @ 2:47 pm
Well, I guess that means Olby will have to send more soap flakes to himself. Looks as though his coordination with blue blogs and their readers lasts as long as his relationships with women young enough to be his daughter.
Comment by eddiebear — October 8, 2006 @ 12:35 am
JustStatinMyOpinion, you need to take a closer look. All of HLN switched with MSNBC in the ratings for a couple months; then they switched back. It wasn’t just Nancy Grace or Glen Beck either; it was the whole of both networks in primetime. Nobody has come up with a logical explanation for this yet; and I don’t have one either. And your explanation of Nancy Grace being top tabloid queen and everyone being fed up doesn’t wash either; the suicide mother happened right in the middle of HLN’s temporary coup over MSNBC. It didn’t gain her viewers or lose her viewers.
Comment by erljr — October 8, 2006 @ 6:52 pm
Also, this was not on a Friday, when many hosts skip town. Looks like Krazy Keith is going to have to either mail himself more Borax or go on another deranged rant.
Comment by eddiebear — October 9, 2006 @ 12:05 am