MSNBC.com breaks video streaming record…
NBC put out a release this morning touting MSNBC.com serving up a record 88 million streams last month…
MSNBC.com delivered 88 million online video streams in the month of September, the most in the history of the news website. This is the first record-breaking month for online video streams that was not driven by one major news event, signifying the increasing popularity of online video, online news and MSNBC.com. Consumers watched 33 million online video streams from “Today,” driven by high interest in Meredith Vieira’s debut on September 13, the first pictures of Suri Cruise and the death of Crocodile Hunter, Steve Irwin. On September 5, the day after his death, MSNBC.com visitors watched 9.6 million video streams, setting a site record for the most online video streams on one day. The video of Matt Lauer’s interview of friends of Steve Irwin generated 3.7 million streams, the most ever for a single video. Until September 2006, the largest video month previously was August 2005, with 86 million videos played following Hurricane Katrina.
“The fact that the largest video month ever on MSNBC.com happened in a month without a major news event speaks volumes for the growth in popularity of online video,” said Charlie Tillinghast, president of MSNBC.com. “We know our audience immediately turns to MSNBC.com’s exclusive NBC News video during major news events and now we know they crave MSNBC.com’s online news video in their everyday news routine.”
With 26.7 million unique visitors, NBC News continues to dominate the Nielsen//NetRatings monthly online rankings. During the month of September, MSNBC.com topped all other TV news sites including CBS News Digital Network, ABCNEWS Digital, CNN.com and Fox News Digital Network.SEPTEMBER 2006
Monthly Unique VisitorsMSNBC — 26.7 million
CNN — 24.6 million
ABCNEWS Digital — 10.6 million
CBS News Digital Network — 8.7 million
FOX News Digital Network — 7.9 million
Source: Nielsen//NetRatings
In the weekly Nielsen//NetRatings, MSNBC.com also continued its success. During the week of October 2-8 MSNBC.com drew 12.2 million unique visitors beating CBS News, ABC News and Fox News by significant margins. CBSNews.com continued its decline after the brief ratings spike the site saw after Katie Couric’s debut on September 5. In the last week, CBSNews.com lost nearly 1 million unique visitors, going from 3.3 million the week ending October 1 to 2.4 million unique visitors the week ending October 8, and bringing the site back to the traffic levels it saw prior to Katie Couric’s debut.
Kinda funny how the #1 ranked FNC’s website is at the bottom of the list, while bottom-of-the-barrel MSNBC’s website is #1…
Comment by Anonymous — October 16, 2006 @ 1:36 pm
Can’t some of the upsurge in video stream watching be attributed to the anniversary of 9/11?
Comment by Stud — October 16, 2006 @ 1:42 pm
MSNBC.com was first to the game. Not only that, but FOXNews.com is a horribly designed site that is slow, disorganized, and nearly impossible to find stuff that isn’t linked from the first page.
If FOX News airs something on their Daytime news program… if you go to look it up a day later… it’s GONE. You can’t find it even though it was important enough for them to talk about on the air. With MSNBC, you can go to their website and with a couple clicks, sometimes without even searching, you can find the stories that they are talking about on TV… most of them have video as well.
It also takes FOXNews.com way too long to post video online. Look how long it took them to get Clinton/Wallace video online.. and they didn’t even post the entire thing… people have to go over to Youtube to see the video in full… hell, MSNBC.com might have had more video on their website than FOX did of their interview.
One of the flaws with FOX is their website… that’s the chink in the chain. Everything else is a well oiled machine, but FOXNews TV and FOXNews.com do not work well together… I’m surprised Ailes hasn’t stepped in yet.
Comment by Nobody — October 17, 2006 @ 12:37 am
will someone please fire its web team?
Comment by Malakian — October 17, 2006 @ 3:42 am