Thursday’s Numbers…
Imus in the Morning Thursday came within 4,000 viewers of beating CNN’s American Morning in the P2 category. Imus did beat American Morning in the Demo.
Cable News Ratings for October 19, 2006
P2+ Total Day
FNC – 856,000 viewers
CNN – 519,000 viewers
MSNBC – 282,000 viewers
CNBC – 208,000 viewers
HLN – 237,000 viewers
P2+ Prime Time
FNC – 1,532,000 viewers
CNN – 881,000 viewers
MSNBC – 427,000 viewers
CNBC – 214,000 viewers
HLN – 449,000 viewers
25-54 Total Day
FNC – 310,000 viewers
CNN – 187,000 viewers
MSNBC – 121,000 viewers
CNBC – 88,000 viewers
HLN – 87,000 viewers
25-54 Prime Time
FNC – 441,000 viewers
CNN – 275,000 viewers
MSNBC – 157,000 viewers
CNBC – 91,000 viewers
HLN – 148,000 viewers
Morning programs P2+ (25-54)
FOX & Friends – 924,000 viewers (457,000)
American Morning – 363,000 viewers (164,000)
Imus in the Morning – 359,000 viewers (186,000)
Robin & Co. – 201,000 viewers (90,000)
6PM - P2+ (25-54)
Special Report with Brit Hume – 1,245,000 viewers (382,000)
Lou Dobbs Tonight – 866,000 viewers (299,000)
Tucker – 248,000 viewers (87,000)
Mad Money – 215,000 viewers (106,000)
Prime News – 130,000 viewers (58,000)
7PM - P2+ (25-54)
FOX Report with Shepard Smith – 1,299,000 viewers (412,000)
Broken Government – 1,003,000 viewers (335,000)
Hardball – 393,000 viewers (159,000)
On the Money – 227,000 viewers (73,000)
Glenn Beck – 293,000 viewers (127,000)
8PM - P2+ (25-54)
O’Reilly Factor – 2,072,000 viewers (478,000)
Paula Zahn Now – 710,000 viewers (233,000)
Olbermann – 654,000 viewers (207,000)
1 vs. 100 – 395,000 viewers (160,000)
Nancy Grace – 644,000 viewers (174,000)
9 PM - P2+ (25-54)
Hannity & Colmes – 1,302,000 viewers (401,000)
Larry King Live – 1,076,000 viewers (309,000)
Scarborough County – 344,000 viewers (132,000)
Mad Money – 125,000 viewers (53,000)
Glenn Beck – 356,000 viewers (137,000)
10 PM P2+ (25-54)
On the Record w/Greta Van Susteren – 1,222,000 viewers (445,000)
Anderson Cooper – 855,000 viewers (283,000)
MSNBC Investigates – 282,000 viewers (131,000)
Donnie Deutsch – 123,000 viewers (61,000)
Nancy Grace – 347,000 viewers (132,000)
11 PM P2+ (25-54)
O’Reilly Factor – 924,000 viewers (289,000)
Broken Government – 564,000 viewers (234,000)
MSNBC Investigates – 235,000 viewers (117,000)
1 vs. 100 – 371,000 viewers (189,000)
Showbiz Tonight – 259,000 viewers (101,000)
Broken Government – 1,003,000 viewers (335,000)
Broken Government – 564,000 viewers (234,000)
Wow check those numbers out! Cafferty definitely needs to replace PZN ASAP!
Comment by Anonymous — October 23, 2006 @ 12:46 pm
And/or, there’s a market for an examination (at long last) of what’s wrong with the current regime… ya think?
Comment by Arthur — October 23, 2006 @ 1:11 pm
Funny thing, with alot of people grumbling about CNN airing the sniper video, CNN’s numbers are never effected. It seems the gripers didn’t watch CNN to begin with. SO that would mean they never saw the footage to begin with and only gripe about something the hear about.
Comment by Stud — October 23, 2006 @ 1:40 pm
Paula Zahn should go back to American Morning replacing Miles and Soledad O’Brien as host. They can be news reader and made the show like it was before. Go back to the street side studio and someone reading e-mails.
Comment by Devin — October 23, 2006 @ 2:15 pm
Devin, you should read the Jossip entry, it was covered on ICN on Friday, implying that Zahn is all but gone and is being pahsed out now. Although CNN denies these rumors, that doesn’t mean anything in this business.
Based on the recent morning ratings, Klein needs to make some changes quickly to hold off Imus and even think of competing with Fox & Friends.
Comment by Buck — October 23, 2006 @ 4:22 pm