Tuesday’s Numbers…
For the third day in a row, Imus beat American Morning in both the P2+ and P25-54 categories…
Cable News Ratings for October 24, 2006
P2+ Total Day
FNC – 848,000 viewers
CNN – 475,000 viewers
MSNBC – 328,000 viewers
CNBC – 207,000 viewers
HLN – 205,000 viewers
P2+ Prime Time
FNC – 1,486,000 viewers
CNN – 777,000 viewers
MSNBC – 419,000 viewers
CNBC – 236,000 viewers
HLN – 334,000 viewers
25-54 Total Day
FNC – 290,000 viewers
CNN – 179,000 viewers
MSNBC – 144,000 viewers
CNBC – 88,000 viewers
HLN – 100,000 viewers
25-54 Prime Time
FNC – 432,000 viewers
CNN – 245,000 viewers
MSNBC – 163,000 viewers
CNBC – 129,000 viewers
HLN – 153,000 viewers
Morning programs P2+ (25-54)
FOX & Friends – 788,000 viewers (382,000),
American Morning – 387,000 viewers (162,000)
Imus in the Morning – 403,000 viewers (204,000)
Robin & Co. – 187,000 viewers (87,000)
6PM - P2+ (25-54)
Special Report with Brit Hume – 1,286,000 viewers (388,000)
Lou Dobbs Tonight – 918,000 viewers (365,000)
Tucker – 323,000 viewers (152,000)
Mad Money – 136,000 viewers (74,000)
Prime News – 181,000 viewers (94,000)
7PM - P2+ (25-54)
FOX Report with Shepard Smith – 1,335,000 viewers (355,000)
Situation Room – 759,000 viewers (310,000)
Hardball – 587,000 viewers (248,000)
On the Money – 123,000 viewers (60,000)
Glenn Beck – 336,000 viewers (183,000)
8PM - P2+ (25-54)
O’Reilly Factor – 1,871,000 viewers (506,000)
Broken Government – 628,000 viewers (226,000)
Countdown w/ Olbermann – 585,000 viewers (220,000)
Deal or No Deal – 420,000 viewers (225,000)
Nancy Grace – 460,000 viewers (186,000)
9 PM - P2+ (25-54)
Hannity & Colmes – 1,328,000 viewers (410,000)
Larry King Live – 864,000 viewers (220,000)
Scarborough – 430,000 viewers (182,000)
Mad Money – 147,000 viewers (84,000)
Glenn Beck – 262,000 viewers (119,000)
10 PM P2+ (25-54)
On the Record w/Greta Van Susteren – 1,260,000 viewers (379,000)
Andreson Cooper – 840,000 viewers (288,000)
MSNBC Investigates – 243,000 viewers (88,000)
Donnie Deutsch – 140,000 viewers (78,000)
Nancy Grace – 281,000 viewers (155,000)
11 PM P2+ (25-54)
O’Reilly Factor – 1,064,000 viewers (362,000)
Broken Government – 420,000 viewers (213,000)
MSNBC Investigates – 253,000 viewers (167,000)
Deal or No Deal – 321,000 viewers (181,000)
Showbiz Tonight – 223,000 viewers (141,000)
ROFL Keith almost came in 5th in his beloved, coveted “key demo.”
Comment by Edward Schatz — October 25, 2006 @ 5:36 pm
Two things
American Morning seems to have hit rock bottom. It seems in the past year or so it’s lost all it’s personality. It wasn’t half bad a few years ago with Hemmer, Soledad, Cafferty, Collins and all those little segments they used to do.
Second it looks like NBC’s Battleground 2006 day didn’t move their numbers too much which is a shame.
Comment by Steve — October 25, 2006 @ 5:41 pm
ROFL Keith almost came in 5th in his beloved, coveted “key demo.”
Are you seriously bashing Olbermann for being 6,000 viewers out of second place? That’s like 2.5%, it’s statistically insignificant.
Comment by Steve — October 25, 2006 @ 5:49 pm
Why not? Olbermann would do the same if he had the chance and he’d beaten O’Reilly by that much. Speaking of which, the numbers posted at TVNewser show Olbermann in 2nd place for the night. My question is this, which set of numbers do advertisers base their ad buys on? The first-run “live” numbers or the live plus same day ratings?
Comment by Alison — October 25, 2006 @ 6:04 pm
Are you seriously bashing Olbermann for being 6,000 viewers out of second place? That’s like 2.5%, it’s statistically insignificant
Yes, I am. Keith likes to bring up the coveted midnight demo; 6,000 viewers is out of the question? Doesn’t change his rank regardless of the percentage.
Comment by Edward Schatz — October 25, 2006 @ 7:07 pm
Wow…must be panic time at CNN over AM…what a dud. The new set is a turn-off in the morning, the O’Briens are a drag…what can I say. Won’t be surprised when R&C beats AM.
Comment by Anonymous — October 25, 2006 @ 7:51 pm
Anyone know the answer to this? So with the media giving Dobermann coverage, him going on those late night shows, Daily Show, his book, his anti-Bush, Republican commentaries, his limp noodle etc…. How many viewers has he gained before all that?
Comment by Lurker — October 25, 2006 @ 7:57 pm
why does tvnewser have different numbers for olbermann?
Comment by jman — October 25, 2006 @ 8:56 pm
TVNewser uses ratings that factor in DVR usage.
Comment by Goldfish — October 25, 2006 @ 8:59 pm
Lurker - all of the gains are temporary.
ES - How do you know what he likes? Change the channel, and his #s will go down.
Alison - there was a post on this site about exactly that recently. The first run numbers on this site are the ones the advertisers use, but that could change soon. I believe it said 3 or 4 of the nets were pushing for it, including FNC.
Comment by erljr — October 25, 2006 @ 10:56 pm
Yes, American Morning seems to have taken a ratings hit.
But the same is true for Fox & Friends.If Imus tops American
Morning for 2 months,then its Houston we have a problem.Anomalies happen from time to time.It has not even
been a week.
Comment by future tv mogul — October 26, 2006 @ 12:39 pm
Anyone know the answer to this? So with the media giving Dobermann coverage, him going on those late night shows, Daily Show, his book, his anti-Bush, Republican commentaries, his limp noodle etc…. How many viewers has he gained before all that?
Or how many has he lost? His ‘off the deep end’ rants have to had to cost him some viewers.
Comment by Skippy — October 26, 2006 @ 6:41 pm