Dan Abrams sent out an email to MSNBC’s staff this afternoon concerning the October numbers…
Abrams, Dan (NBC Universal, MSNBC)
To: @MSNBC Everyone
Sent: 10/31/2006 2:52 PM
I want to congratulate everyone on what was a fantastic month of October for us across the board. Our editorial and technical performance was top notch, and our viewers have recognized that hard work. Not only did MSNBC have its best ratings for the full day since Hurricane Katrina, but we were up 35% from this time last year in the key demo (adults age 25-54) and up 14% among total viewers. Competitvely, it was our best performance since April of 2003!
In Primetime (7p-2a), we were up 37% in the demo, the most growth of any cable channel, and 23% in total viewers. Dayside (9a-6p) was up 30% in the demo and 14% in total viewers while CNN and FXNC were both down. Imus has also been on a roll, up 80% from a year ago in the key demo, his best numbers since April ‘03.
We should all be proud of this progress. More important, as we head into this important election, I am convinced it’s just the beginning. Thanks to everyone and let ’s keep it up!