October Numbers: MSNBC…
MSNBC put out a release for their October ratings - an atypical move for them - noting the gains made for its programming, including Imus in the Morning which was up 80% year to year in the Demo…
MSNBC continues to be the place for politics as the month of October comes to a close. As the political season swung into full gear this month, MSNBC posted impressive growth, while Fox and CNN continued to loose viewers, according to Nielsen Media Research data. “Countdown with Keith Olbermann” beat CNN again in the demo (25-54), posting extraordinary viewership gains of 61% in the demo and 67% in total viewers when compared to October ‘05. CNN and Fox both lost viewers at 8:00 p.m. “Hardball with Chris Matthews” was up an impressive 27% in the demo and “Scarborough Country” posted a 13% gain among younger viewers.
MSNBC’s daytime programming, from 9:00 a.m. to 6:00 p.m. also grew significantly, averaging 107,000 viewers in the demo, up 30% over October 2005 and 273,000 in total viewers, up 14% over October 2005. “Imus in the Morning,” which MSNBC simulcasts from WFAN in New York between 6:00 a.m. and 9:00 a.m., posted major gains over a year ago. The show averaged 181,000 in the demo, up 80% and 325,000 in total viewers up 3%.
In addition, MSNBC’s “Doc Block” posted gains at 10:00 p.m. and 11:00 p.m. In the 11:00 p.m. hour in particular, MSNBC is up 63% in total viewers and 42% in the demo.The ratings numbers for the current month of October follow, as compared to October 2005.
Total Day
A25-54 vs. Oct 05 P2+ vs. Oct 05MSNBC 126,000 +35% 287,000 +14%
CNN 178,000 +15% 491,000 -8%
FNC 265,000 n/c 792,000 -17%Weekday Prime
MSNBC 175,000 +28% 459,000 +24%
CNN 254,000 -2% 803,000 -13%
FNC 424,000 -8% 1,559,000 -23%7:00 p.m.
MSNBC 174,000 +27% 457,000 +5%
CNN 252,000 +5% 755,000 -7%
FNC 368,000 -6% 1,301,000 -18%8:00 p.m.
MSNBC 233,000 +61% 637,000 +67%
CNN 217,000 -7% 639,000 -22%
FNC 470,000 -9% 2,081,000 -22%9:00 p.m.
MSNBC 152,000 +13% 418,000 +9%
CNN 283,000 +1% 1,007,000 -11%
FNC 434,000 -2% 1,456,000 -18%10:00 p.m.
MSNBC 140,000 +8% 321,000 -7%
CNN 263,000 -1% 763,000 -6%
FNC 368,000 -12% 1,141,000-29%11:00 p.m.
MSNBC 168,000 +63% 327,000 +42%
CNN 208,000 -1% 468,000 -18%
FNC 385,000 +20% 1,070,000 -7%
That sounds very, very similar to what was on TVNewser. Maybe the rumors about Brian Stelter being a paid employee of MSNBC are true?
Comment by Jamie — October 31, 2006 @ 9:27 pm
I’m sorry but that’s a load of baloney…
Comment by Spud — October 31, 2006 @ 9:53 pm
Oh, come on! Brian is a perfectly respectable blogger and one of the best out there on the networks, and if he gives MSNBC a little praise and doesn’t grovel to FNC like some do (this blog sometimes does), what harm does it truly do?
Comment by Chris — November 1, 2006 @ 12:54 am
No, he’s not respectable at all. He lauds Keith Olbermann with positive links and then ignores all negative ones. Then he has the gall to say “credibility is all I have,” even as he posts discredited Live+ ratings that advertisers don’t care about because MSNBC wants him to. Same goes for “the demo.” He’s a liberal activist, Olbermann lover and a snake.
Comment by Sam — November 1, 2006 @ 12:12 pm
Nice job deleting a factual post about Brian Stelter’s membership in the “Don’t Blame Me, I Voted For Kerry” online Facebook newsgroup, Spud.
Comment by Jamie — November 1, 2006 @ 6:25 pm
You want to wage war with Brian Stelter do it on another blog. This is Inside Cable News not Inside Cable News Bloggers. There are sites out there which would be interested in discussing the merits or lack thereof in your arguments. This isn’t one of them. ICN will not be a party to your agenda.
Comment by Spud — November 1, 2006 @ 7:32 pm
Fine, it’s your site, but don’t debate someone on something initially (see post #2) and then start deleting their posts and saying they can’t speak about the subject when your argument starts going south.
Comment by Jamie — November 1, 2006 @ 8:18 pm
Nothing you wrote in the post I wiped out had anything to do with your argument that Stelter was a paid employee of MSNBC
Comment by Spud — November 1, 2006 @ 8:36 pm