Immelt visits CNBC…
Variety’s Michael Learmonth writes about Jeff Immelt’s visit to CNBC HQ today…
The upside for CNBC is that its cuts appear to be primarily limited to consolidation of bureaus with NBC stations. The net is keeping its modern facility in Englewood Cliffs, N.J., and doesn’t have much high-priced on-air talent short of Maria Bartiromo.
With ratings on the upswing, Immelt said he feels the network is better positioned to take on Roger Ailes’ planned entry into business news, Fox Business Channel, than it was last year.
“I think we’re ready for Fox if they decide to come,” he said. “And if it happens, you have to have the attitude of ‘bring it on.’ ”
The net is investing heavily in the new CNBC.com, which is being re-launched in December as a competitor to CBS’ MarketWatch and other financial news sites.
