Tuesday’s Numbers…
Deal or No Deal re-airings are really inflating CNBC’s primetime numbers. It turned in over 1 million viewers last night placing it firmly in 2nd behind FNC at 8pm. Here’s what I don’t understand. Bearing in mind that I’ve never watched the show on NBC, I don’t know how these viewers are finding the show on CNBC. Is NBC advertising the CNBC re-air on NBC? Whatever the reason, they’re apparently only interested in that show because they left en masse when Mad Money re-aired at 9pm.
Cable News Ratings for November 28, 2006
P2+ Total Day
FNC – 783,000 viewers
CNN – 497,000 viewers
MSNBC – 278,000 viewers
CNBC – 225,000 viewers
HLN – 222,000 viewers
P2+ Prime Time
FNC – 1,690,000 viewers
CNN – 964,000 viewers
MSNBC – 485,000 viewers
CNBC – 437,000 viewers
HLN – 453,000 viewers
25-54 Total Day
FNC – 245,000 viewers
CNN – 185,000 viewers
MSNBC –105,000 viewers
CNBC – 86,000 viewers
HLN – 96,000 viewers
25-54 Prime Time
FNC – 414,000 viewers
CNN – 331,000 viewers
MSNBC – 167,000 viewers
CNBC – 195,000 viewers
HLN – 165,000 viewers
Morning programs P2+ (25-54)
FOX & Friends – 711,000 viewers (313,000)
American Morning – 393,000 viewers (182,000)
Imus in The Morning- 249,000 viewers (99,000)
Robin & Co. – 212,000 viewers (118,000)
6PM - P2+ (25-54)
Special Report with Brit Hume – 1,100,000 viewers (265,000)
Lou Dobbs Tonight – 894,000 viewers (308,000)
Tucker– 201,000 viewers (59,000)
Mad Money – 121,000 viewers (a scratch with 30,000)
Prime News – 158,000 viewers (66,000)
7PM - P2+ (25-54)
FOX Report with Shepard Smith – 1,039,000 viewers (187,000)
Situation Room – 937,000 viewers (416,000)
Hardball – 440,000 viewers (117,000)
On the Money – a scratch with 85,000 viewers (a scratch with 30,000)
Glenn Beck – 251,000 viewers (135,000)
8PM - P2+ (25-54)
O’Reilly Factor – 2,216,000 viewers (398,000)
Paula Zahn Now – 788,000 viewers (309,000)
Countdown w/ Olbermann – 667,000 viewers (238,000)
Deal or No Deal- 1,052,000 viewers (442,000)
Nancy Grace – 693,000 viewers (253,000)
9 PM - P2+ (25-54)
Hannity & Colmes – 1,669,000 viewers (476,000)
Larry King Live – 1,250,000 viewers (339,000)
Scarborough – 466,000 viewers (179,000)
Mad Money– 170,000 viewers (67,000)
Glenn Beck – 264,000 viewers (89,000)
10 PM P2+ (25-54)
On the Record w/ Greta Van Susteren – 1,184,000 viewers (367,000)
Anderson Cooper – 854,000 viewers (344,000)
MSNBC Investigates – 323,000 viewers (85,000)
Donny Deutsch- a scratch with 90,000 viewers (74,000)
Nancy Grace – 402,000 viewers (152,000)
11 PM P2+ (25-54)
O’Reilly Factor – 1,052,000 viewers (366,000)
Andreson Cooper – 497,000 viewers (206,000)
MSNBC Investigates – 272,000 viewers (134,000)
Deal or No Deal– 452,000 viewers (258,000)
Showbiz Tonight – 230,000 viewers (139,000)
hahahahaha Meltdown all the way to 5th in the beloved, coveted, key demo! 4th in total viewers. Special Comment time?
Comment by Edward Schatz — November 29, 2006 @ 7:14 pm
Actually, it gets better. Look again. 5th overall and in demo.
Comment by Big Red — November 29, 2006 @ 7:53 pm
I can’t believe KO finished fifth overall and in demo. Not good for contract negotiations. Ouch.
Comment by Goldfish — November 29, 2006 @ 7:59 pm
Miss Odormann has every useful idiot in the press corps writing fawning tributes to her (e.g., LA Times, GQ, NY Times, TV Guide, …) but Meltdown with Odormann remains in FIFTH place out of five? Hahahahahahahahaha. Will Dan Abrams get the message?
Comment by Tom — November 29, 2006 @ 8:26 pm
I’ve never seen Deal or No Deal either; isn’t that an entertainment program? It would appear it got most of it’s viewers at the expense of Olbermann.
Comment by Grampa D — November 29, 2006 @ 8:35 pm
Here’s my theory on why DOND does so well on CNBC. As we all know, a lot of CNBC’s viewership occurs outside the home. So during the day, I strongly suspect (as do many others) that their viewership that is measured by Nielsen isn’t anywhere close to the actual # of people that watch this network. During the day, CNBC runs many DOND promos. Those probably perk the interest of viewers that are watching during the day, and as a result watch the program at 8pm. This would also explain why their documentaries, for example do pretty darn well also. Like their American Airline doc — it does very well for them everytime they schedule it and run promos for it.
I watch DOND on NBC and they run no promos for re-runs on CNBC — that would be a bad move anyways IMO, since that might mean that people wouldn’t watch it during its regularly scheduled time on NBC.
I guess the REAL problem is that people aren’t attracted enough to their “regular” primetime programming (i.e. Mad Money/On the Money), which also gets significant promo time during the day. Although Mad Money’s 9pm ratings are only a fraction of what DOND gets, when you get that nifty little 3pm - midnight ranker for November, check out Mad Money’s performance — I bet it’ll be up double digits in total viewers/demo. DOND really helps it out.
Comment by Anonymous — November 29, 2006 @ 9:07 pm
When the new American Idol starts, Olbermann’s numbers will go down even more.
Comment by Jackie — November 30, 2006 @ 12:18 am
Anon
You’re theory is pretty sound. I’ve never watched Deal, maybe the repeats are mentioned on their website. What if it is people outside CNBC’s viewing group? Still it’s a lot of people taking the time to find CNBC when they probibly never watch that channel any other time.
Oh well whatever it is. The best news is Dopey ends up truly in last place!!!!!!!
Comment by puck — November 30, 2006 @ 5:05 am
To all of you Olbermann gloaters/bashers above:
Note that last night (Wednesday), Alison Stewart hosted Countdown. My theory - from watching the numbers a few months ago when Olbermann was gone a good 50% of the time - is that at least half of the viewers tune in for the format of the show; and NOT for Mr. Olbermann. I am actually 10 times more likely to watch the show when Alison Stewart (is that still her last name?) is hosting.
Comment by erljr — November 30, 2006 @ 8:14 am
erljr:
I know she (Stewart) was hosting Wednesday. But, wasn’t KO doing Tuesday in LA?
Comment by eddiebear — November 30, 2006 @ 10:12 am
Eddie is correct. Olbermann was indeed hosting on Tuesday night. The numbers posted are for Tuesday night. Hence, it was Olbermann himself who came in dead-last both overall and in the key demo.
Wonder when the next “Special Comment” is planned? Seems those usually follow close on the heels of ratings washouts from what I’ve observed. My guess it’ll be either before the week is out or first thing next week.
Comment by Alison — November 30, 2006 @ 11:57 am
Just got the programming note email. Yes, another special comment is scheduled for TONIGHT. Wow, what a coincidence. Ratings bottom out, and up appears yet another special comment. Note to KO and MSNBC: They ain’t so special anymore when they’re a weekly occurance. And somehow, despite what he’s telling the press about how he has to be “outraged” to do one of these Special Comments, it seems to me that the outrage stems from coming in dead-last in the ratings. I have to give it to him though, he’s nothing if not predictable.
Comment by Alison — November 30, 2006 @ 3:07 pm
ROFL predicitable indeed.
Comment by Edward Schatz — November 30, 2006 @ 3:59 pm
KO really needs counseling. His choice of words to describe the Fox people is indicative of a desperate individual with deeply rooted resentments. Since he is probably unable to bring substantive thoughts out, he needs to use childish terms like “Fox noise channel”, arrogant statements like erecting himself as the “judge” in a mindless contest where he decides who is worse, “worser” or worst. I wonder if he could land a real job?
Comment by Rick — February 1, 2007 @ 3:16 pm