Friday’s Numbers…
FNC had more than 1,000,000 viewers more than the 2nd place CNN in primetime. O’Reilly had 2.1 million viewers. MSNBC came in 2nd in the daytime Demo behind FNC and nearly came in 2nd in the primetime Demo.
Cable News Ratings for December 1, 2006
P2+ Total Day
FNC – 797,000 viewers
CNN – 398,000 viewers
MSNBC – 338,000 viewers
CNBC – 156,000 viewers
HLN – 221,000 viewers
P2+ Prime Time
FNC – 1,548,000 viewers
CNN – 533,000 viewers
MSNBC – 504,000 viewers
CNBC – a scratch with 96,000 viewers
HLN – 430,000 viewers
25-54 Total Day
FNC – 244,000 viewers
CNN – 139,000 viewers
MSNBC –149,000 viewers
CNBC – 62,000 viewers
HLN – 98,000 viewers
25-54 Prime Time
FNC – 373,000 viewers
CNN – 195,000 viewers
MSNBC – 191,000 viewers
CNBC – a scratch with 46,000 viewers
HLN –150,000 viewers
Morning programs P2+ (25-54)
FOX & Friends – 651,000 viewers (305,000)
American Morning – 369,000 viewers (127,000)
Imus in The Morning- 285,000 viewers (132,000)
Robin & Co. – 216,000 viewers (114,000)
6PM - P2+ (25-54)
Special Report with Brit Hume – 1,172,000 viewers (251,000)
Lou Dobbs Tonight – 684,000 viewers (172,000)
Tucker– 357,000 viewers (165,000)
Mad Money – 162,000 viewers (75,000)
Prime News – 145,000 viewers (82,000)
7PM - P2+ (25-54)
FOX Report with Shepard Smith – 1,126,000 viewers (207,000)
Situation Room – 448,000 viewers (162,000)
Hardball – 453,000 viewers (133,000)
On the Money – 131,000 viewers (a scratch with 42,000)
Glenn Beck – 366,000 viewers (131,000)
8PM - P2+ (25-54)
O’Reilly Factor – 2,106,000 viewers (440,000)
Paula Zahn Now – 413,000 viewers (165,000)
Countdown w/ Olbermann – 633,000 viewers (193,000)
Fast Money- 122,000 viewers (50,000)
Nancy Grace – 477,000 viewers (162,000)
9 PM - P2+ (25-54)
Hannity & Colmes – 1,420,000 viewers (344,000)
Larry King Live – 645,000 viewers (200,000)
MSNBC Investigates – 421,000 viewers (178,000)
Mad Money– a scratch with 82,000 viewers (a scratch with 38,000)
Glenn Beck – 498,000 viewers (162,000)
10 PM P2+ (25-54)
On the Record w/ Greta Van Susteren – 1,117,000 viewers (333,000)
Anderson Cooper – 542,000 viewers (219,000)
MSNBC Investigates – 459,000 viewers (202,000)
Donny Deutsch- a scratch with 83,000 viewers (a scratch with 48,000)
Nancy Grace – 315,000 viewers (125,000)
11 PM P2+ (25-54)
O’Reilly Factor – 1,036,000 viewers (320,000)
CNN/Where Have the Parents Gone – 332,000 viewers (149,000)
MSNBC Special – 589,000 viewers (304,000)
Fast Money– a scratch with 95,000 viewers (59,000)
Showbiz Tonight – 219,000 viewers (118,000)
I think I’m noticing a drop in Shepard Smith’s Fox Report numbers ever since they started the late night repeat. I would like to see the numbers for the repeat to see if that’s where the dropped viewers are going. Thoughts?
Comment by daubermaus — December 4, 2006 @ 6:57 pm
Abrams and staff must be doing something right.
Comment by ladyone — December 4, 2006 @ 7:20 pm
I think Blitzer, Beck, or both have been siphoning viewers.
Comment by Terance — December 4, 2006 @ 7:20 pm
daubermaus - let’s get one thing straight. trace was sitting in for shep on friday.
Comment by Clara — December 4, 2006 @ 7:27 pm
Wow, FNC had a huge night and Fridays aren’t even their best night.
Comment by Schyler — December 4, 2006 @ 7:43 pm
According to KO, Abrams has nothing to do with primetime. He’s only dayside, according to Keith’s comments in Radar. Hmmmm…
Comment by Goldfish — December 4, 2006 @ 7:45 pm
LOL. Goldfish you beat me to it, I was going to post the same thing!
Comment by Alison — December 4, 2006 @ 7:48 pm
CNN dropped off the face of the earth Friday night.
Comment by Anna — December 4, 2006 @ 7:55 pm
Can CNN and MSNBC get any closer?
Comment by Jake — December 4, 2006 @ 8:04 pm
Terance - I’ve been watching the other numbers, that’s why I’m curious - I’m not seeing as much of a gain for them.
Clara - Yes Trace was on Friday night, and yes numbers drop when he subs. I was questioning an overall drop, night by night, not just Friday. The total viewer numbers seem to be there - but the demo is down.
Having asked around, the most credible explaination I recieved was that younger (non-east coast) viewers are waiting to watching the repeat.
I thought I would throw this thought out and find out what people here think.
Comment by daubermaus — December 4, 2006 @ 9:15 pm
It’s funny you should say that #10; I was wondering as well why his numbers were down when I thought his reporting from Jordan last week was very good.
Comment by Enquiring Minds Want to Know — December 4, 2006 @ 10:20 pm
First off, Jordan turned into a non-story. Everyone sent their anchors, everyone did the news from outside, but there was minimal actual news.
I have the opposite argument daubermaus. I live on the west coast; and I used to watch Brit Hume at 9pm. Now I either watch or record the 3pm live showing.
It appears from the numbers above that, at least overall, FNC doubled it’s closest competitor. We’ll see if it lasts; and we’ll see if FNC ever gets back to beating the other four combined.
Comment by erljr — December 5, 2006 @ 12:20 am