The New York Times’ Noam Cohen has a profilie of the new Headline Prime block on Headline News…
Along with Nancy Grace, a lawyer whose show appears at 8 p.m., Mr. Beck is part of a nearly two-year-old experiment to reinvent Headline News from a series of quick news summaries into a brasher, personality-driven talk-TV format along the lines of Fox News’s evening line-up.
So far, the experiment is a success. Since his arrival in May, Mr. Beck has increased the ratings in his 7 p.m. time period 60 percent among all viewers, and 84 percent among viewers aged 25 to 54. Ms. Grace has largely retained the triple-digit percentage increases in her time period from the year before.
While the daytime ratings at Headline News have grown a modest 10 percent in that prime demographic since 2004, Headline Prime’s ratings are up 48 percent, although Headline Prime still trails CNN, MSNBC and Fox News, by far the leader.