MSNBC will be dropping its 12-4 pm ET Sunday newscast starting tomorrow. In my opinion this move leaves MSNBC at a disadvantage because CNN and FNC will still be live through significant portions of the day. The Saturday 12-4 live news broadcast will remain.
MSNBC originally added the four live hours hours to Saturdays and Sundays at the start of this year after former MSNBC chief Rick Kaplan cancelled Connected: Coast To Coast, At The Movies, and Entertainment Hotlist. Now MSNBC will be canned after Noon once again. If this isn’t a budgetary consideration I’d love to hear the thinking on why this is a good move because I don’t see how it possibly can be.
Ironically, this move will occur on the heels of MSNBC’s Appreciation Week. Talk about sending mixed messages…
UPDATE: I’ve revised the original entry as a result of more information coming my way.