Wednesday’s Numbers…
Cable News Ratings for December 27, 2006
P2+ Total Day
FNC – 654,000 viewers
CNN – 450,000 viewers
MSNBC – 312,000 viewers
CNBC – 273,000 viewers
HLN – 194,000 viewers
P2+ Prime Time
FNC – 1,024,000 viewers
CNN – 655,000 viewers
MSNBC – 469,000 viewers
CNBC – 509,000 viewers
HLN – 300,000 viewers
25-54 Total Day
FNC – 229,000 viewers
CNN – 190,000 viewers
MSNBC –120,000 viewers
CNBC – 105,000 viewers
HLN – 83,000 viewers
25-54 Prime Time
FNC – 274,000 viewers
CNN – 230,000 viewers
MSNBC – 163,000 viewers
CNBC – 169,000 viewers
HLN –148,000 viewers
Morning programs P2+ (25-54)
FOX & Friends – 705,000 viewers (293,000)
American Morning – 324,000 viewers (132,000)
Robin & Co. – 200,000 viewers (84,000)
6PM - P2+ (25-54)
Special Report with Brit Hume – 981,000 viewers (358,000)
Lou Dobbs Tonight – 602,000 viewers (214,000)
Tucker– 304,000 viewers (121,000)
Mad Money – 225,000 viewers (69,000)
Prime News – 168,000 viewers (69,000)
7PM - P2+ (25-54)
FOX Report with Shepard Smith – 1,090,000 viewers (411,000)
Situation Room – 639,000 viewers (269,000)
Hardball – 413,000 viewers (156,000)
On the Money – 158,000 viewers (55,000)
Glenn Beck – 172,000 viewers (103,000)
8PM - P2+ (25-54)
O’Reilly Factor – 1,368,000 viewers (289,000)
Paula Zahn Now – 558,000 viewers (223,000)
Countdown w/ Olbermann – 546,000 viewers (175,000)
Deal or No Deal – 1,184,000 viewers (407,000)
Nancy Grace – 408,000 viewers (161,000)
9 PM - P2+ (25-54)
Hannity & Colmes – 865,000 viewers (237,000)
Larry King Live – 806,000 viewers (221,000)
Scarborough Country – 570,000 viewers (174,000)
Mad Money– 183,000 viewers (47,000)
Glenn Beck – 231,000 viewers (121,000)
10 PM P2+ (25-54)
On the Record w/ Greta Van Susteren – 839,000 viewers (295,000)
Anderson Cooper – 600,000 viewers (247,000)
Hardball – 293,000 viewers (140,000)
Donny Deutsch- 160,000 viewers (52,000)
Nancy Grace – 262,000 viewers (163,000)
11 PM P2+ (25-54)
O’Reilly Factor – 629,000 viewers (228,000)
Anderson Cooper – 522,000 viewers (250,000)
Time & Again - 288,000 viewers (152,000)
Deal or No Deal – 476,000 viewers (200,000)
Showbiz Tonight – 211,000 viewers (124,000)
Look at 8-11. The real old ones sure do come out at night to see the Fox.
Comment by TT — December 28, 2006 @ 6:12 pm
How much longer can CNN’s American Morning “circle the bowl” before it enters the plumbing?
Comment by Terance — December 28, 2006 @ 6:18 pm
TT, it looks to me like FOX won the 25-54 demo in all those hours, as usual, expect the Kasich Factor vs. Deal or No Deal.
Comment by Big Red — December 28, 2006 @ 6:26 pm
How about Donny Douche. Why is this guy still on the air? They could probably put another rerun of Deal or No Deal and blow his ratings out of the water. No production costs and more ad $$$. He’s probably giving CNBC free extensive ad tips to fight off the coming of FBN or why else is he still on lol.
Comment by Lurker — December 28, 2006 @ 6:28 pm
Don’t mind TT, He just sits here all week waiting for a chance to repeat his tired old repetitive line over and over. Are you a bot? Can you say anything else?? Hello? Hello?
Comment by Lurker — December 28, 2006 @ 6:30 pm
Lurker, as a Directv subscriber I’m hoping to get Fox Biz on the first day…(even though the sale seems to be evident to Liberty) I sure hope Alexis Glick gets some remedial teleprompter lessons before her debut.
Comment by Terance — December 28, 2006 @ 6:38 pm
I didn’t see a repeat of Deal at 11 pm and no surprise the #’s would’ve blown DD out if it aired at 10.
Yeah, I read about the DTV and News Corp swap. Wonder how Fox Biz is going to be like. Anyways, competiton is good. CNBC has a monopoly right now.
Comment by Lurker — December 28, 2006 @ 6:42 pm
I guess they have a monopoly if you don’t count Bloomberg… With all the graphics and that awful “squeezed anchor box”, I never watch them.
Comment by Terance — December 28, 2006 @ 7:02 pm
TT is right about the older audience FNC attracts. 1/3 of CNN and MSNBC’s total prime time audience is 25-54 and FNC’s is only 1/4. But I think the ad demo needs to be updated. 55-65 year olds run the world, and they have the big dollars the advertisers so desperately want.
Comment by Peter — December 28, 2006 @ 7:48 pm
Advertisers like the younger demo because conventional wisdom is that older people are more wedded to their brands and harder to persuade to change to your brand. Get them before their preferences ‘harden’, is the thinking. Who knows if it’s true or not.
Comment by Arthur — December 28, 2006 @ 8:34 pm
I don’t see what the hype is about, except for 8 p.m. When Fox News loses in the demo to a game show. Nobody beats Fox News in demo or total? (Old People?) But here we have the same old talk about Fox losing. Yet they are still number 1. Plus didn’t Fox News have the third string (Malkin) in against Olbermann and still the best Keith could do was 4th place? Maybe Keith can get his ratings up by playing for his new contract on Deal or No Deal.
Comment by puck — December 28, 2006 @ 10:02 pm
Peter, FNC attracts more viewers of all ages. Why do you and TT fail to see the 25-54 demo? You just ignore it and somehow assume that since FNC has more overall viewers, it must have less young viewers. This does not compute. Did you fail basic algebra? And now you’ve got Arthur all confused too. He’s caught up to the rest of us in advertising science, but now he’s confused about fractions and parentheses.
Comment by erljr — December 29, 2006 @ 1:56 am
What is notable here is that while FNC’s BIG stars are out on vacation, with their second team on, and a lot of replays, the numbers remain the same. So much for the so-called momentum from the also-rans. They will never catch up.
Comment by RGL — December 29, 2006 @ 12:55 pm
erljr - while FNC has more total and demo viewers on this night, the proportion of viewers in the demo is less than the other nets. Some shows have as little as a fifth of their viewers in the coveted demo, while other nets pull a third to almost a half demo viewers. O’Reilly in particular skews old, with a mere 21% (on this night) from the demo, while sickly Paula scores almost 40% and only trails in the demo by 66K. For the purposes of setting advertising rates, in which only demo viewers are considered, Paula is as good an ad-buy as O’Reilly. Possibly even better, since you’re not ‘wasting’ your ad on the 80% who aren’t in your target.
Comment by Arthur — December 29, 2006 @ 12:56 pm
What is funny about this thread is that the industry regards the last two weeks of the year as a sparse period for TV viewing.
So although the audiences are still measured, the ratings generally don’t count in terms of setting advertsing rates.
Comment by Ira — December 29, 2006 @ 1:35 pm
What has FNC changed to hit a different “target” Arthur? Ratios between demo and total mean nothing to anyone but those trying to spin people. Now if you made a slightly different point, you may actually convince me that FNC is losing ground.
For instance, you could point out the fact that, although FNC still has more demo viewers than the other nets, it no longer has more than all the rest put together. Then you could say the same about the totals #.
Once again, the nets compare their demo to the competition’s demo. They DON’T try to LOWER their total viewers to get a better percentage demo to total. Sheesh…
Comment by erljr — December 29, 2006 @ 5:18 pm