Friday’s Numbers…
Cable News Ratings for December 29, 2006
P2+ Total Day
FNC – 1,170,000 viewers
CNN – 939,000 viewers
MSNBC – 412,000 viewers
CNBC – 172,000 viewers
HLN – 235,000 viewers
P2+ Prime Time
FNC – 2,887,000 viewers
CNN – 2,083,000 viewers
MSNBC – 560,000 viewers
CNBC – 121,000 viewers
HLN – 355,000 viewers
25-54 Total Day
FNC – 393,000 viewers
CNN – 396,000 viewers
MSNBC –179,000 viewers
CNBC – 58,000 viewers
HLN – 105,000 viewers
25-54 Prime Time
FNC – 850,000 viewers
CNN – 825,000 viewers
MSNBC – 251,000 viewers
CNBC – 59,000 viewers
HLN –135,000 viewers
Morning programs P2+ (25-54)
FOX & Friends – 765,000 viewers (291,000)
American Morning – 302,000 viewers (109,000)
Imus in The Morning- 336,000 viewers (154,000)
Robin & Co. – 203,000 viewers (100,000)
6PM - P2+ (25-54)
Special Report with Brit Hume – 1,195,000 viewers (289,000)
Lou Dobbs Tonight – 820,000 viewers (281,000)
Tucker– 345,000 viewers (108,000)
Mad Money – 175,000 viewers (92,000)
Prime News – 317,000 viewers (162,000)
7PM - P2+ (25-54)
FOX Report with Shepard Smith – 1,491,000 viewers (393,000)
Situation Room – 814,000 viewers (302,000)
Hardball – 497,000 viewers (172,000)
On the Money – a scratch with 116,000 viewers (a scratch with 30,000)
Glenn Beck – 289,000 viewers (135,000)
8PM - P2+ (25-54)
O’Reilly Factor – 2,291,000 viewers (539,000)
This Week at War- 1,112,000 viewers (391,000)
Countdown w/ Olbermann – 366,000 viewers (163,000)
Warren Buffett Special- 223,000 viewers (107,000)
Nancy Grace – 469,000 viewers (142,000)
9 PM - P2+ (25-54)
Hannity & Colmes – 3,033,000 viewers (838,000)
Larry King Live – 1,873,000 viewers (637,000)
MSNBC Special Coverage – 508,000 viewers (226,000)
Mad Money– a scratch with 59,000 viewers (a scratch with 14,000)
Glenn Beck – 296,000 viewers (129,000)
10 PM P2+ (25-54)
On the Record w/ Greta Van Susteren – 3,338,000 viewers (1,174,000)
Anderson Cooper – 3,264,000 viewers (1,447,000)
MSNBC Special Coverage – 806,000 viewers (365,000)
Donny Deutsch- a scratch with 81,000 viewers (56,000)
Nancy Grace – 300,000 viewers (133,000)
11 PM P2+ (25-54)
On the Record w/ Greta Van Susteren – 1,865,000 viewers (778,000)
Anderson Cooper- 2,692,000 viewers (1,388,000)
MSNBC Special Coverage- 599,000 viewers (312,000)
Warren Buffett Special– a scratch with 110,000 viewers (a scratch with 50,000)
Showbiz Tonight – 258,000 viewers (132,000)
Was Countdown a rerun that evening? Ouch.
Comment by Edward Schatz — January 2, 2007 @ 10:59 pm
Maybe he will rebound with tonight’s “special comment” on Iraq.
Comment by elmonica — January 3, 2007 @ 12:37 am
Why wasn’t KO or someone else hosting his show? It makes no sense to air “odd ball” when a big news story is imminent. But, what do I expect from MSNBC?
Comment by Terance — January 3, 2007 @ 7:19 am
MSNBC’s Saddam coverage was poor and the ratings reflected that.
Comment by Goldfish — January 3, 2007 @ 7:28 am
The three hour special after the Oddball rerun was very good in my opinion. It should have started and hour earlier, and running the same H&L over and over was kinda dumb. I’m sure MSNBC lost lots of viewers in the Oddball hour, and knowing MSNBC’s recent history with breaking news not in daytime, I’m sure most people didn’t turn the channel back; but the special itself was very good.
Comment by erljr — January 3, 2007 @ 5:09 pm