2006 Numbers: CNN…
CNN is noting its momentum gains in the 2006 ratings…
CNN Gains Momentum in 2006, Surges in December and Q4
FNC Declined Every Month but One and MSNBC Remains Third in 2006
Anderson Cooper 360, Lou Dobbs Tonight and The Situation Room post growth
Headline News’ Glenn Beck is the fastest growing show on cable news
CNN Documentaries, Exclusive Interviews and Political Coverage Soared with Ratings Gains
Q4
CNN up double digits nearly every hour in P25-54 in Q4 while FNC posts declines
CNN up 30% in P25-54 in Total Day and up 17% in P25-54 in Prime, FNC is flat.
American Morning up 17% (Fox and Friends down -8%)
CNN Newsroom at 3p up 31% (Studio B down -8%)
The Situation Room at 4p up 30% (Your World down -3%)
The Situation Room at 5p up 40% (Big Story flat)
Lou Dobbs Tonight up 57% Most Growth of any program on CNN or FNC
The Situation Room at 7p up 50% (Fox Report down -7%)
Larry King Live up 12% (Hannity & Colmes flat)
Anderson Cooper 360 at 10-12m up 24%
** Anderson Cooper 360 beat On the Record in P18-34 in Q4, 68k vs. 60k as well as the year, 66k vs. 59k
CNN has narrowed the P25-54 gap significantly with FNC, particularly with programs The Situation Room with Wolf Blitzer, Lou Dobbs Tonight and Anderson Cooper 360 in Q4.
CNN Q4 Ratings Highlights–Special Programming
On Election Night 2006 CNN had the most viewers on cable news, winning every hour from 3a-3a in the P25-54 demo
On November 8, CNN was the #1 most-watched news network in total day P2+ and P25-54
CNN unprecedented ‘Broken Government’ series averaged double digit gains in both P2+ and P25-54 versus prior year
Paula Zahn Now special report on Racism, ‘Skin Deep: Racism in America’ on Dec 12, posted gains of 31% in P2+ and up 69% in P25-54
CNN’s continuing coverage of the Execution of Saddam Hussein yielded double digit advantages over FNC in all young demos and a triple digit advantage over MSNBC. Nearly 3 million P2+ and 1.4 million P25-54 viewers tuned in for the 10-12m block.
HLN
HLN’s Glenn Beck is the fastest growing show on cable in Q4
At 7p up 119% in P2+ and up 165% in P25-54
At 9p up 11% in P2+ and up 30% in P25-54
Headline News since its revamp in 2004 has grown 59% in P2+ in prime time.
CUME
Every month for 2006, more viewers watched CNN than any other network on cable news. December 2006 was CNN’s best monthly cume since September 2005. Headline News beat FNC in the P25-54 demo for the month. This is the second time HLN has beaten FNC in monthly cume.
P2+
CNN 71,797,000
FNC 61,591,000
HLN 57,185,000
MSNBC 53,785,000
P25-54
CNN 32,578,000
HLN 27,755,000
FNC 26,798,000
MSNBC 26,306,000
CNN.com
For 2006 year-to-date (January through November), CNN.com ranked first with the highest Share of Online News among all Current Events and Global News sites, claiming 15% of all news usage. Second ranked Yahoo! News has a 13% share, and MSNBC holds third place with a 10% share. Source: Nielsen//NetRatings Home/Work Panel (January - November ‘06)
CNN.com generated over 1 billion page views each month to-date in 2006 (January through November), and exceeded 1.5 billion page views every month from August to November. Source: Internal Log files - Webstats
For each month in 2006 data is currently available, January through November 2006, CNN ranked #1 among mobile news providers. Source: Telephia (January - November ’06).
CNN also included a spreadsheet for FNC in a month by month 2006 vs. 2005 comparison…


