Monday’s Numbers…
MSNBC had a great New Year. Its “Crime Doesn’t Take a Holiday” doc block marathon made a killing in prime time, nearly doubling 2nd place CNN in the Demo. And MSNBC won the daytime demo as well. I guess crime does pay after all…
Cable News Ratings for January 1, 2007
P2+ Total Day
FNC – 603,000 viewers
CNN – 531,000 viewers
MSNBC – 503,000 viewers
CNBC – a scratch with 113,000 viewers
HLN – 273,000 viewers
P2+ Prime Time
FNC – 1,049,000 viewers
CNN – 896,000 viewers
MSNBC – 938,000 viewers
CNBC – 139,000 viewers
HLN – 339,000 viewers
25-54 Total Day
FNC – 203,000 viewers
CNN – 192,000 viewers
MSNBC –240,000 viewers
CNBC – 66,000 viewers
HLN – 118,000 viewers
25-54 Prime Time
FNC – 227,000 viewers
CNN – 246,000 viewers
MSNBC – 456,000 viewers
CNBC –77,000 viewers
HLN –154,000 viewers
Morning programs P2+ (25-54)
FOX & Friends – 544,000 viewers (180,000)
American Morning – 398,000 viewers (173,000)
Robin & Co. – 244,000 viewers (113,000)
6PM - P2+ (25-54)
Special Report with Brit Hume – 673,000 viewers (198,000)
Lou Dobbs Tonight – 460,000 viewers (127,000)
MSNBC Investigates– 540,000 viewers (195,000)
Mad Money – a scratch with 55,000 viewers (a scratch with 41,000)
Prime News – 356,000 viewers (117,000)
7PM - P2+ (25-54)
FOX Report with Shepard Smith – 686,000 viewers (166,000)
Situation Room – 732,000 viewers (220,000)
MSNBC Investigates – 710,000 viewers (252,000)
Mike On the Money – a scratch with 95,000 viewers (59,000)
Glenn Beck – 179,000 viewers (86,000)
8PM - P2+ (25-54)
O’Reilly Factor Special – 1,365,000 viewers (238,000)
I-Report- 596,000 viewers (195,000)
MSNBC Investigates – 1,029,000 viewers (489,000)
Warren Buffett Special- 210,000 viewers (105,000)
Nancy Grace – 467,000 viewers (217,000)
9 PM - P2+ (25-54)
Hannity & Colmes Special – 1,149,000 viewers (285,000)
Larry King Live – 1,180,000 viewers (285,000)
MSNBC Investigates – 911,000 viewers (426,000)
Mad Money– a scratch with 101,000 viewers (69,000)
Glenn Beck – 230,000 viewers (121,000)
10 PM P2+ (25-54)
On the Record w/ Greta Van Susteren – 634,000 viewers (157,000)
Anderson Cooper – 913,000 viewers (259,000)
MSNBC Investigates – 874,000 viewers (452,000)
Donny Deutsch- a scratch with 105,000 viewers (57,000)
Nancy Grace – 319,000 viewers (124,000)
11 PM P2+ (25-54)
O’Reilly Factor Special – 554,000 viewers (170,000)
Anderson Cooper- 374,000 viewers (133,000)
MSNBC Investigates- 746,000 viewers (415,000)
Warren Buffett Special– a scratch with 113,000 viewers (75,000)
Showbiz Tonight – 257,000 viewers (160,000)
How sad.
Comment by Brent — January 3, 2007 @ 7:43 pm
Just goes to show ya crime pays. Anyway where are the numbers for the new year’s eve programs?
Comment by Big Dave — January 3, 2007 @ 8:03 pm
Wow! Look at Greta’s numbers! Isn’t that about the lowest her total viewer-ship/demo has ever been??
To be beaten not only BY Anderson Cooper, but MSNBC investigates as well?? Tsk Tsk.
Comment by JustStatingMyOpinion — January 3, 2007 @ 8:15 pm
We need another girl lost in the caribean!! Now!
Comment by Rodrigo — January 3, 2007 @ 9:16 pm
Seems more eyeballs were watching anderson cooper on CNN than fox news between 11pm and 1am new years eve.
CNN had 1,122.000 total viewers to FNC’s 1,024,000 total viewers. In the demos, CNN had 448,000 viewers in the 25-54. FNC had 365,000 in the 25-54 demo. und these numbers on the internet
Comment by Big Dave — January 3, 2007 @ 10:00 pm
Could it be that FNC people all had dates and CNN people did not and just stayed home with cooper? ; )
Comment by mike — January 3, 2007 @ 10:58 pm
If I’m going to stay home on New Year’s Eve, I’m going to watch Cooper–who’s show was very entertaining.
Comment by Marty — January 4, 2007 @ 12:05 am
Or mike it could be fnc’s program wasn’t worth watching so they tuned into cnn instead…by gollie i think that’s it!
Comment by Big Dave — January 4, 2007 @ 12:46 am
If I am not mistaken, Monday was not “new years eve”…but new years day…………..so these numbers reflect the evening of new years DAY, NOT New Years EVE…
New Years Eve would of been on Sunday evening….
Comment by JustStatingMyOpinion — January 4, 2007 @ 1:21 am
Funny that in the 8PM EST, a tape doubled the best Olby performance.
I know. Some of the blue bloggers will scream something about THE DEMO, but that’s pretty close to what KO pulls in when he’s actually on the air.
Comment by eddiebear — January 4, 2007 @ 2:02 am