2006 Numbers: Newspaper reax…
The L.A. Times Matea Gold writes about 2006’s numbers with a lede that must make MSNBC’s PR dept very happy…
2006 marked a decline in the cable news audience — except on MSNBC.
Paul J. Gough’s headline in the Hollywood Reporter? Probably not as happy…
Lowly MSNBC improved ratings in 2006
Gough does some analysis in the article though…
Despite the flurry of stories in the last weeks of 2006, it was a slow news year for the industry. There weren’t the major breaking stories that spiked audience interest such as the south Asia tsunami and the death of Pope John Paul II in the first half of 2005 and Hurricane Katrina and the London terror bombings in the second half.
As pointed out elsewhere on this site, MSNBC finished 35th out of all of the cable networks (Fox was eighth).
While MSNBC is trending upward, how can the media continue to laud this trend as such great success? As discussed here many times, it’s easy to see large percentage increases when the raw numbers are low to begin with.
Comment by Missy — January 4, 2007 @ 4:02 pm
so what? They are doing well after so many years in the basement - and good luck to them.
Comment by Mr A — January 4, 2007 @ 4:47 pm