Thursday’s Numbers…
It doesn’t happen often but Scarborough Country was last night’s highest rated program on MSNBC primetime.
Cable News Ratings for January 4, 2007
P2+ Total Day
FNC – 881,000 viewers
CNN – 525,000 viewers
MSNBC – 328,000 viewers
CNBC – 258,000 viewers
HLN – 240,000 viewers
P2+ Prime Time
FNC – 1,822,000 viewers
CNN – 825,000 viewers
MSNBC – 613,000 viewers
CNBC – 452,000 viewers
HLN – 481,000 viewers
25-54 Total Day
FNC – 274,000 viewers
CNN –180,000 viewers
MSNBC- 134,000 viewers
CNBC – 96,000 viewers
HLN – 115,000 viewers
25-54 Prime Time
FNC – 470,000 viewers
CNN – 262,000 viewers
MSNBC – 253,000 viewers
CNBC –135,000 viewers
HLN –243,000 viewers
Morning programs P2+ (25-54)
FOX & Friends – 792,000 viewers (271,000)
American Morning – 337,000 viewers (118,000)
Imus in the Morning- 360,000 viewers (134,000)
Robin & Co. – 154,000 viewers (82,000)
6PM - P2+ (25-54)
Special Report with Brit Hume – 1,258,000 viewers (344,000)
Lou Dobbs Tonight –814,000 viewers (232,000)
Tucker– 285,000 viewers (149,000)
Mad Money – 212,000 viewers (111,000)
Prime News – 211,000 viewers (78,000)
7PM - P2+ (25-54)
FOX Report with Shepard Smith – 1,373,000 viewers (451,000)
Situation Room – 632,000 viewers (211,000)
Hardball – 399,000 viewers (171,000)
On the Money – 151,000 viewers (61,000)
Glenn Beck – 383,000 viewers (218,000)
8PM - P2+ (25-54)
O’Reilly Factor – 2,481,000 viewers (589,000)
Paula Zahn- 635,000 viewers (196,000)
Countdown w/ Olbermann – 646,000 viewers (245,000)
Deal or No Deal- – 1,090,000 viewers (291,000)
Nancy Grace – 676,000 viewers (311,000)
9 PM - P2+ (25-54)
Hannity & Colmes Special – 1,797,000 viewers (460,000)
Larry King Live – 1,006,000 viewers (319,000)
Scarborough Country – 648,000 viewers (222,000)
Mad Money- a scratch with 88,000 viewers (a scratch with 26,000)
Glenn Beck – 458,000 viewers (233,000)
10 PM P2+ (25-54)
On the Record w/ Greta Van Susteren – 1,188,000 viewers (360,000)
Anderson Cooper – 835,000 viewers (271,000)
MSNBC Special – 497,000 viewers (273,000)
Donny Deutsch- 178,000 viewers (88,000)
Nancy Grace – 307,000 viewers (184,000)
11 PM P2+ (25-54)
O’Reilly Factor – 1,093,000 viewers (346,000)
Anderson Cooper- 581,000 viewers (299,000)
MSNBC Special- 444,000 viewers (240,000)
Deal or No Deal– 563,000 viewers (284,000)
Showbiz Tonight – 384,000 viewers (214,000)
Looks like the Special Comment spike at Countdown lasted as long as KO does.
As for Scarborough, I guess his tactic of bashing FNC and the GOP is helping his ratings with the Olbermann crowd.
Comment by eddiebear — January 5, 2007 @ 6:20 pm
4th place for Odormann overall and in the demo. Right where he belongs.
Comment by Big Red — January 5, 2007 @ 6:22 pm
Deal or No Deal crushed all 8 p.m. cable news shows but BOR’s.
Comment by Goldfish — January 5, 2007 @ 6:34 pm
Big Red beat me to it. True enough.
Comment by Edward Schatz — January 5, 2007 @ 6:35 pm
FNC looking pretty strong except maybe for Greta. She’s probably dying for big tabloid news stories to get those ratings back up. Also I just read a piece on how Cramer’s Mad Money is such a monster hit and in the past I’ve read similar pieces. According to the 2006 ranker he averages like 158K viewers. Am I missing something here? What does that make FNC’s business block on the weekends that get 4-5x? the viewers?
Comment by Lurker — January 5, 2007 @ 7:23 pm
Does FNC even release the weekend numbers for the biz block? I don’t recall seeing them….just like they are tight lipped about weekend F&F numbers.
Comment by Terance — January 5, 2007 @ 7:28 pm
Lurker: I think you are correct.
There was no Duke news last night so I suppose there was time to fill. Maybe for that reason Greta began the show with a 4-5 minute replay of her ridiculous conversation with Donald Trump.
The Donald-Rosie story is getting old fast.
Comment by Ira — January 5, 2007 @ 8:35 pm
Another disgusting display of bias by FOX News
here
Comment by anon — January 5, 2007 @ 11:11 pm
It’s not news, but in the meaningless, unimportant, insignificant, worthless 25-54 demo, Glenn Beck destroyed Matthews’ so-called “Hardball”. Can we get a new response from Dan Abrams on MSDNC’s continually abysmal ratings?
Comment by Tom — January 5, 2007 @ 11:12 pm
I want to hear from one of the Fox News drones how the banner displayed by Fox News (see link posted by #8) is consistent with the “Fair and Balance” mantra?
Comment by elmonica — January 5, 2007 @ 11:57 pm
Don’t you know, FNC is always right, everyone is wrong. Maybe someone should point that banner out to BO. Lord help us, he’s on a whining crusade of ‘outing’ liberal news orgs now. All for what?!? I’ll never figure out why people watch fnc…sure aint for news.
Comment by Big Dave — January 6, 2007 @ 12:17 am
Spud, what was the O’Reilly “Special” on at 11 p.m. ET yesterday about?
Comment by Missy — January 6, 2007 @ 12:39 am
Missy, there was no special. That’s an error on my part. The data showed up with that special tag next to O’Reilly’s show. I had seen that night’s show so I knew there was no special so I fixed it. At 8pm. However I forgot about the 11pm repeat…
Comment by Spud — January 6, 2007 @ 10:58 am
#10: I am a Republican and a moderate-conservative. (conservative socially but somewhat moderate fiscally). I will agree with you that the line about “100 hours to turn America into San Francisco” is wrong and should not have been placed there. You are correct that it does not correspond with being “fair and balanced”.
However, (and I do say this respectfully) you and your Democratic friends should concede that most of what shows up in the network news evening broadcasts, the network morning shows, the weekly newsmagazines (Time, Newsweek, etc.), the big daily newspapers (NY Times, LA Times, Washington Post, etc), NPR, PBS, CNN, MSNBC, and almost all the rest of the “mainstream media” tend to tilt your way (left of center or Democratic) in terms of news coverage. Why all this anger towards this one small cable network when you have so many options that reflect your point of view?
Comment by Scott — January 6, 2007 @ 9:04 pm
well put Scott.
Comment by jerziegrl — January 7, 2007 @ 9:22 pm
Scott, thanks for your frank admission. The problem I have with the “liberal mainstream media” argument is that the people who promote this talking point the most, are the same people who believe Fox News is the standard of fairness and impartiality, which clearly it is not.
Comment by elmonica — January 8, 2007 @ 12:21 am
Elmoica,
The reason many conservatives and Republicans see Fox as the “standard of fairness and impartiality” is because they don’t think their views are treated fairly and impartially on the outlets I listed. Do I think Fox is perfect? No. It does get on my nerves when some of the hosts continuously interrupt the more liberal guests. Overall though, they do have good reporters, anchors, and analysts. For conservatives, they are the best TV News option available. You have many more choices available to you and others who share your point of view.
Comment by Scott — January 8, 2007 @ 1:10 am
Scott,
I respect what your saying. From where I stand it is MSNBC and CNN are the ones that need defending since Fox is on top.
In my opinion much of the “liberal media bias” talking point is exaggerated. I think the mainstream maedia views its job as adversarial in nature and whoever is in power gets criticized. Limbaugh and Hannity used that reality to their advantage to create this great media conspiracy.
Comment by elmonica — January 8, 2007 @ 3:57 am