Inside Cable News

January 16, 2007

Friday’s Quarter Hours…

Cable News Quarter Hour Ratings for January 8, 2007

FNC
O’Reilly Factor 8PM - P2+ (25-54)
8:00-8:15PM – 1,851,000 viewers (475,000)
8:15-8:30PM– 1,824,000 viewers (472,000)
8:30-8:45PM – 1,851,000 viewers (461,000)
8:45-9:00PM – 1,866,000 viewers (469,000)

Hannity & Colmes 9 PM - P2+ (25-54)
9:00-9:15PM – 1,531,000 viewers (424,000)
9:15-9:30PM– 1,409,000 viewers (428,000)
9:30-9:45PM – 1,518,000 viewers (461,000)
9:45-10:00PM – 1,466,000 viewers (451,000)

On the Record w/ Greta Van Susteren 10 PM P2+ (25-54)
10:00-10:15PM – 1,619,000 viewers (568,000)
10:15-10:30PM– 1,784,000 viewers (664,000)
10:30-10:45PM – 1,378,000 viewers (556,000)
10:45-11:00PM – 1,136,000 viewers (480,000)

CNN
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Friday’s Numbers…

What on earth was on Nancy Grace last Friday? The show turned in it’s highest numbers in a long long time and was a big factor in helping push MSNBC down to fourth, below HLN, in both Total Viewers and The Demo.

Cable News Daily Ratings for January 12, 2007

P2+ Total Day
FNC – 995,000 viewers
CNN – 559,000 viewers
MSNBC – 284,000 viewers
CNBC – 229,000 viewers
HLN – 240,000 viewers

P2+ Prime Time
FNC – 2,115,000 viewers
CNN – 1,015,000 viewers
MSNBC – 448,000 viewers
CNBC – 272,000 viewers
HLN – 523,000 viewers

25-54 Total Day
FNC – 289,000 viewers
CNN –196,000 viewers
MSNBC – 121,000 viewers
CNBC – 84,000 viewers
HLN – 100,000 viewers

25-54 Prime Time
FNC – 492,000 viewers
CNN – 312,000 viewers
MSNBC – 194,000 viewers
CNBC –93,000 viewers
HLN –219,000 viewers

Morning programs P2+ (25-54)
FOX & Friends – 748,000 viewers (295,000)
American Morning – 318,000 viewers (149,000)
Imus in the Morning– 304,000 viewers (123,000)
Robin & Co. – 150,000 viewers (75,000)
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Whooping it up…

Eat The Press liked Contessa Brewer’s use of vocabulary on MSNBC today…

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MSNBC.com expands sales force…

MSNBC.com announced this afternoon a series of moves that expanded its sales force…

MSNBC.com has been known as an industry leader in online video and creative advertising innovations since it pioneered the space in the late 1990s. Today, MSNBC.com announces expansion in both its video sales team and its nationwide sales force that helps secure its leadership position.

MSNBC.com welcomes Mark Marvel, video sales evangelist, and Randy Smith, video and cross-media product manager. Marvel is based in New York City and is focused on video sales solutions and product evangelism. He was most recently the Strategic Sales Manager for MSN Entertainment and prior to that held many posts in the media industry including stints writing for Vanity Fair magazine. Smith is based at MSNBC.com headquarters in Redmond, WA, and leads sales product strategy and development for video and cross-platform opportunities. He was most recently with MSN Video as Sales Operations Manager helping MSN Video become one of the top advertising supported video sites.

Mary Stenmark joins MSNBC.com as regional sales manager for the south region based in Atlanta. Stenmark was most recently National Sales Manager based in Atlanta for City Business Journal Network and previously was VP of Sales and Marketing for a technology solutions company. MSNBC.com also recently hired three regional account executives in Los Angeles, Chicago, and New York: Kim Nguyen, Chris Galle, and Jennifer Solomon-Baum, respectively.
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Paula Zahn Now examines race in Duke case…

Tonight at 8pm, CNN’s Paula Zahn Now will be examining race in the Duke rape case…

CNN’s Paula Zahn will anchor a special edition of Paula Zahn Now ‘The Duke Rape Case—A Question of Race’ live from Durham, N.C. on Tuesday, January 16, at 8p.m. (ET), focusing on the latest developments which have ignited a debate on racism as a factor in the case. Zahn will be joined by guests and correspondents to discuss the latest events including the strength of the case as well as the media coverage since the story broke nearly a year ago.

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CNN goes Hi-Def…

CNN announced it’s High Definition launch plans…

In another pioneering move in network news, CNN plans to claim its position in the high-definition space with the launch of the first nationwide high-definition news channel, it was announced this week by Jim Walton, president of CNN Worldwide. CNN-HD is slated for a Fall 2007 launch.

“CNN has traditionally stood as a first mover in broadcast technology, not only with 24-hour news but with newsgathering from every part of the globe,” said Jim Walton, president of CNN Worldwide. “CNN takes the news industry’s first giant step into high definition with CNN-HD.”

“Given that CNN continues to attract a greater number of unique viewers than any other cable news network, it’s the optimal choice for the next high-definition offering from Turner Broadcasting,” said Coleman Breland, executive vice president of sales and marketing for Turner Network Sales. “We’re pleased to offer this compelling network in high definition to our distribution partners and viewers.”

One distributor, DIRECTV, has already announced they will carry CNN-HD. DIRECTV this week announced the launch and carriage of 100 national high-definition channels, with the majority of them becoming available to subscribers in the third quarter of 2007.

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John Yang joins NBC News…

NBC announced that John Yang has joined NBC News as a correspondent…

John Yang has been named NBC News correspondent, effective immediately. Yang will be based in Washington, D.C. and will contribute to all NBC News properties, including “NBC Nightly News with Brian Williams,” “Today” and MSNBC. The announcement was made today by NBC News President Steve Capus.

Prior to joining NBC News, Yang was an ABC News correspondent based in Washington, D.C. from 2004 to 2006. In the fall of 2006, Yang reported on exclusive developments in the former Congressman Mark Foley sex scandal.
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Imus re-signs with WFAN…

The New York Daily News’ David Hinckley writes about Don Imus re-signing with WFAN/CBS…

Five years ago, WFAN (660 AM) morning man Imus said he was signing his last radio contract.

Turns out his count was off by at least one. He’s signed for another five years - no doubt to the vast delight of WFAN’s parent CBS Radio, which is having some cash flow issues with its low-rated FM stations and thus counting on its thriving AMs like WFAN to keep drawing advertisers. Few do that better than Imus.

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O’Reilly talks about NBC bias on Fox and Friends…

Monday, Fox and Friends brought up the NBC is Liberal subject. They continued in that vein on Tuesday when they had Bill O’Reilly phone in and re-hash what’s been going on in this NBC “liberal bias” saga.

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