Friday’s Quarter Hours…
Cable News Quarter Hour Ratings for January 8, 2007
FNC
O’Reilly Factor 8PM - P2+ (25-54)
8:00-8:15PM – 1,851,000 viewers (475,000)
8:15-8:30PM– 1,824,000 viewers (472,000)
8:30-8:45PM – 1,851,000 viewers (461,000)
8:45-9:00PM – 1,866,000 viewers (469,000)
Hannity & Colmes 9 PM - P2+ (25-54)
9:00-9:15PM – 1,531,000 viewers (424,000)
9:15-9:30PM– 1,409,000 viewers (428,000)
9:30-9:45PM – 1,518,000 viewers (461,000)
9:45-10:00PM – 1,466,000 viewers (451,000)
On the Record w/ Greta Van Susteren 10 PM P2+ (25-54)
10:00-10:15PM – 1,619,000 viewers (568,000)
10:15-10:30PM– 1,784,000 viewers (664,000)
10:30-10:45PM – 1,378,000 viewers (556,000)
10:45-11:00PM – 1,136,000 viewers (480,000)
CNN
8PM - P2+ (25-54)
8:00-8:15PM – 716,000 viewers (241,000)
8:15-8:30PM– 674,000 viewers (272,000)
8:30-8:45PM – 647,000 viewers (282,000)
8:45-9:00PM – 599,000 viewers (242,000)
9 PM - P2+ (25-54)
9:00-9:15PM – 1,252,000 viewers (436,000)
9:15-9:30PM– 1,147,000 viewers (388,000)
9:30-9:45PM – 983,000 viewers (329,000)
9:45-10:00PM – 971,000 viewers (332,000)
10 PM P2+ (25-54)
10:00-10:15PM – 1,029,000 viewers (396,000)
10:15-10:30PM– 731,000 viewers (260,000)
10:30-10:45PM – 762,000 viewers (299,000)
10:45-11:00PM – 668,000 viewers (265,000)
MSNBC
8PM - P2+ (25-54)
8:00-8:15PM – 465,000 viewers (183,000)
8:15-8:30PM– 497,000 viewers (187,000)
8:30-8:45PM – 509,000 viewers (183,000)
8:45-9:00PM – 567,000 viewers (217,000)
9 PM - P2+ (25-54)
9:00-9:15PM – 499,000 viewers (202,000)
9:15-9:30PM– 448,000 viewers (223,000)
9:30-9:45PM – 423,000 viewers (250,000)
9:45-10:00PM – 451,000 viewers (228,000)
10 PM P2+ (25-54)
10:00-10:15PM – 324,000 viewers (199,000)
10:15-10:30PM– 285,000 viewers (194,000)
10:30-10:45PM – 233,000 viewers (127,000)
10:45-11:00PM – 229,000 viewers (137,000)
These numbers show that the starts of the programs attract the biggest numbers, with gradual attrition, but sustained and with the audiences even larger in some, dependent - I’m sure - on what is being discussed. O’Reilly’s numbers towards the last quarter of his show reflect the time when letters are read, which has always been an attraction. (In several attempts, he has chosen so far to read two of my letters the past three years.) The numbers over-all tell us that the vast majority of viewers remain glued to their favorite programs until the end.
Comment by RGL — January 17, 2007 @ 9:29 am
Its amazing we can get quarter hour ratings for a Friday night but NO WEEKEND AM NUMBERS!
Comment by Terance — January 17, 2007 @ 11:32 am
There are so many programs to choose from that I find myself watching small segments of a lot of programs. They tell you upfront which topics they are covering.
Comment by ladyone — January 17, 2007 @ 8:51 pm