Friday’s Numbers…
Cable News Daily Ratings for January 26, 2007
P2+ Total Day
FNC – 879,000 viewers
CNN – 538,000 viewers
MSNBC – 279,000 viewers
CNBC – 208,000 viewers
HLN – 216,000 viewers
P2+ Prime Time
FNC – 1,547,000 viewers
CNN – 827,000 viewers
MSNBC – 457,000 viewers
CNBC – 206,000 viewers
HLN – 412,000 viewers
25-54 Total Day
FNC – 255,000 viewers
CNN –214,000 viewers
MSNBC – 115,000 viewers
CNBC – 93,000 viewers
HLN – 86,000 viewers
25-54 Prime Time
FNC – 315,000 viewers
CNN – 260,000 viewers
MSNBC – 186,000 viewers
CNBC – 121,000 viewers
HLN – 180,000 viewers
Morning programs P2+ (25-54)
FOX & Friends – 769,000 viewers (329,000)
American Morning – 362,000 viewers (193,000)
Imus in the Morning– 334,000 viewers (117,000)
Robin & Co. – 240,000 viewers (110,000)
6PM - P2+ (25-54)
Special Report with Brit Hume – 1,295,000 viewers (356,000)
Lou Dobbs Tonight – 933,000 viewers (359,000)
Tucker– 247,000 viewers (103,000)
Mad Money – 316,000 viewers (89,000)
Prime News- 214,000 viewers (78,000)
7PM - P2+ (25-54)
FOX Report with Shepard Smith – 1,305,000 viewers (345,000)
Situation Room – 837,000 viewers (363,000)
Hardball – 294,000 viewers (102,000)
On the Money – 191,000 viewers (a scratch with 48,000)
Glenn Beck – 211,000 viewers (97,000)
8PM - P2+ (25-54)
O’Reilly Factor – 2,251,000 viewers (405,000)
Paula Zahn– 552,000 viewers (241,000)
Countdown w/ Olbermann – 595,000 viewers (197,000)
Fast Money – 209,000 viewers (63,000)
Nancy Grace – 531,000 viewers (216,000)
9 PM - P2+ (25-54)
Hannity & Colmes– 1,419,000 viewers (325,000)
Larry King Live – 1,139,000 viewers (269,000)
MSNBC Special- 429,000 viewers (183,000)
The Apprentice – 231,000 viewers (155,000)
Glenn Beck – 304,000 viewers (121,000)
10 PM P2+ (25-54)
On the Record w/ Greta Van Susteren- 971,000 viewers (214,000)
Anderson Cooper- 791,000 viewers (271,000)
MSNBC Investigates- 348,000 viewers (177,000)
Donny Deutsch – 178,000 viewers (145,000)
Nancy Grace – 400,000 viewers (204,000)
11 PM P2+ (25-54)
The O’Reilly Factor– 973,000 viewers (247,000)
Anderson Cooper – 478,000 viewers (209,000)
MSNBC Special – 277,000 viewers (120,000)
Mad Money– 133,000 viewers (96,000)
Showbiz Tonight – 244,000 viewers (112,000)
Those are really strong demo numbers by Anderson Cooper- at least for a friday night.
Comment by Sam — January 29, 2007 @ 7:06 pm
Olby pulling in second (4th in demo -hahaha) but the ratings are down. Speshul Komment Alert. Is this where everyone comes out and says that only old people watch O’Reilly or something? Hmmm. And yes I enjoy beating up on KO.
Comment by Edward Schatz — January 29, 2007 @ 7:08 pm
Olberman remains in an abysmal FOURTH place out of FIVE in the hilariously worthless and insignificant 25-54 demo? Will Nancy Grace and Paula Zahn now be asking for $4 million per year?
Comment by Tom — January 29, 2007 @ 7:18 pm
Olbermann didn’t finish in second place, oh no it’s the end of the world. Despite the fact that he’s the highest rated show on MSNBC, they should definitely cancel him because I don’t like him. Why can’t they be like everyone else and put on a good conservative, one who’s opinions I agree with.
Btw I’d just like to announce that I’ll ignore the ratings when he finishes in second because I just can’t deal with the fact that someone I don’t like is actually successful. My world is far too small.
Comment by Steve — January 29, 2007 @ 7:41 pm
You dont hear Olby talking much about numbers anymore. Now I can see why.
Comment by Tom — January 29, 2007 @ 7:46 pm
ha!!!
Comment by Terance — January 29, 2007 @ 7:56 pm
#2 - an update for you. Olbermann just announced a special comment for tomorrow night.
Comment by Char — January 29, 2007 @ 9:37 pm
You guys are really strange- one of you say that the demo is worthless but at the same time point out the fact that KO is last in that same worthless demo- either it matters or not- you cant just use it when its beneficial to you.
Comment by Sam — January 29, 2007 @ 9:50 pm
Can someone explain the different methods of ratings data collection, as i’m noticing that the figures that TVN is different from those for ICN.
Comment by Sam — January 29, 2007 @ 10:13 pm
TVN has Live+ Same Day ratings. That basically means ratings including DVR viewers. I have just straight Live ratings. There is open dispute about which ratings data are accurate. Apparently Live ratings are what advertisers go by.
Comment by Spud — January 29, 2007 @ 11:18 pm
To answer Sam’s question (#8), I’ll answer it as best I can.
The demo is an outdated theory that younger people spend more money, and are more easily influenced to buy products they seen in advertisements. IMO, because “the demo” is so large (25-54) it doesn’t really reflect the buying habits of the average viewer. For example, I just turned 25… and my father just turned 54. There’s a big difference between our spending habits.
With that said, however, advertisers seem to still use it… perhaps because it’s just what they’ve always done, and there’s no other options currently on the table. Knowing that, it is possible to say that “the demo” is meaningless (because logically, it is), but it is still an accomplishment when “the demo” numbers are higher than a competitor.
The reason O’Reilly fans are proud of that number, is because it shoots a hole through the myth that Olbermann attracts younger viewers, and O’Reilly only attracts fans who already have one foot in the grave. However, many of us recognize that the number is somewhat arbitrary. Therefore, “the demo” is both meaningless and interesting at the same time.
Comment by ImNotBlue — January 29, 2007 @ 11:48 pm
The key demo is relevant in regards to Olbermoron because everytime he has a decent showing in it, he spouts about how great his ratings are. That’s why he gets slammed on this site when the demo numbers are low.
The numbers that really count are the overall ones, and overall, Olbermann’s show ranks around 25th on cable news. In my book (and the one that counts, the ratings book), that’s not successful.
Comment by bigred — January 30, 2007 @ 12:02 am
Other than for bragging rights the demo means everything. People past 55 are set in their buying habits and they aren’t going to be influenced by a t.v. marketing campaign. If they like Bud they are going to keep buying Bud.
Comment by elmonica — January 30, 2007 @ 3:36 am
Elmonica — I decided 6 months ago to pay attention to the advertisements that my husband and I watched as I had read differing opinions on the demo theory. It was quite amusing to watch each week as we did our grocery shopping and my husband would often buy new items from the advertisements. He has also ordered 2 mail order products that would be something that a demo person would also like. He has no idea that I was taking these mental notes. When we were younger money was tight but just like most people our age we can afford to buy the new GMC truck or the newest Bluetooth headsets. I have lived the demo years so I KNOW what they might purchase, however they can only GUESS what I may buy.
Comment by Aunt Mary — January 30, 2007 @ 4:32 am
elmonica- You’re probably right… but not at that age. With life spans changing, and certainly ACTIVE life spans changing, 54 year olds have plenty of time to change ahead of them. My folks have more money now than they’ve ever had in their life, and from expensive vacations, to luxury cars, and fancy foods… their tastes certainly are different than their demo years.
Comment by ImNotBlue — January 30, 2007 @ 1:32 pm