Jan ‘07: MSNBC…
MSNBC issued a release on the January 2007 ratings…
MSNBC CONTINUES STRONG GROWTH TREND IN JANUARY WITH GREATEST SHARE OF PRIMETIME AUDIENCE AMONG VIEWERS 25-54 SINCE NOVEMBER 2001
MSNBC’S Primetime Adult Demographic Increases 78% Over A Year Ago, With Total Viewers Up 74%
“Countdown With Keith Olbermann” Handily Beats CNN For The Month, Earning A 36% Advantage in The Adult Demographic And An 11% Advantage In Total Viewers
SECAUCUS, NJ – January 30, 2007 – MSNBC continued its ratings surge in January, up more than any other cable network in primetime with a +78% increase over January 2006 in the adult 25-54 demographic (254,000 v. 143,000) and a +74% increase in total viewers (615,000 v. 353,000), according to Nielsen Media Research. The network also logged its greatest share of primetime audience for the month (22 share), since November 2001. In total day, MSNBC was up +53% over a year ago in the adult demographic (139,000 v. 91,000) and +40% in total viewers (334,000 v. 238,000), with the strongest growth of any cable network and the best total viewer delivery since September 2005.
“Countdown with Keith Olbermann” (8 p.m. ET) continued its ratings dominance, up a whopping +89% in the adult demo (283,000 v. 150,000) and +85% in total viewers (715,000 v. 387,000), with a +36% advantage over CNN in the demo and a +11% advantage in total viewers. While CNN was up +22% in the demo (208,000 v. 171,000), the network was down –8% in total viewers (643,000 v. 700,000). Fox News Channel was up only +6% in the demo (499,000 v. 472,000) and a mere +3% in total viewers (2,397,000 v. 2,327,000).
In addition, all of MSNBC’s primetime programs showed steady growth in January over a year ago. “Tucker” (6 p.m. ET) was up +9% in the adult demo (120,000 v. 110,000) and +4% in total viewers (285,000 v. 273,000). “Hardball with Chris Matthews” (7 p.m. ET) was up +44% in the adult demo (193,000 v. 133,000) and +20% in total viewers (487,000 v. 406,000). At 9 p.m., where “Scarborough Country” telecasts Monday through Thursday, the network was up an impressive +80% in the demo (239,000 v. 103,000) and 84% in total viewers (619,000 v. 336,000). MSNBC’s “doc block” also grew, notching a +62% increase in the adult demo (238,000 v. 147,000) and a +52% increase in total viewers (510,000 v. 335,000) for the 10 p.m. (ET) hour and a +140% increase in the adult demo (226,000 v. 94,000) and a +98% increase in total viewers (429,000 v. 217,000) for the 11 p.m. (ET) hour.
“Countdown with Keith Olbermann” (8 p.m. ET) continued its ratings dominance”
I love this pathetic propoganda. Dominance over what? O’Reilly’s 11pm re-run gets twice the audience KO’s prime time airing receives.
Comment by bigred — January 30, 2007 @ 9:56 pm
LOL. I thought that whole CDKO dominance statement was a over the top too, Keith clearly doesn’t dominate his timeslot, BO beats him significantly, but they are right about him beating Paula Zahn easily. I still would like to see the cable news programme ranker to see what place the respective cable news shows are- of course somethings are a given (like BO will be number one and something on CNBC will be last) but i would still like to see if there was any movement in the rankings since last year Jan.
Comment by Sam — January 30, 2007 @ 10:57 pm
K.O.’s rating dominance??? This would be laughable if it wasn’t so pathetic.
Comment by cella — January 30, 2007 @ 11:53 pm
Sam, for last year, FNC had 14 of the top 15 shows. Larry King was the only other one in the list. KO ranked around 25th.
Comment by bigred — January 31, 2007 @ 1:26 am