Cable News obsesses over suspicious devices that turned out to be publicity stunt.
Cable news channels were all over the suspicious devices in Boston today. Only it turned out the devices were part of a publicity campaign that had been around for weeks. Lost Remote has more, including an interesting, albeit probably unfair, comment about CNN…
It’s enough to make you rethink the term “guerrilla marketing.” Police, bomb squads, the feds, the Nuclear Regulatory Commission and more all converged on Boston Wednesday because of … a “mooninite.” Viewers of Cartoon Network’s “Aqua Teen Hunger Force” immediately recognized the “devices” as LEDs put on a circuit board and powered by some batteries. The police and the media, however, had the event play out as though there were 10 bombs (and then 10 “hoax bombs”) planted suddenly around Boston. Turns out the devices had been up for weeks. And not just in Boston, but in New York, Los Angeles, Chicago, Atlanta, Seattle, Portland, Austin, San Francisco, and Philadelphia, according to Turner Broadcasting, the parent of the Cartoon Network.
So how did the Boston police get so badly shaken? Pictures from the guerrilla marketing campaign are all over Flickr. I had two friends IM me as soon as the story broke: “Don’t they know it’s a Mooninite?” No, they didn’t. And while the police can certainly be forgiven for not recognizing a Turner cartoon character – how about CNN? Someone at Turner could have walked down the hall to CNN, right? The devices were made by a marketing company. They couldn’t tell anyone?

President Bush’s appearance on Your World is happening as I type this but already news from the interview is spreading over the wires…
This afternoon President Bush made a surprise visit to the floor of the New York Stock Exchange. CNN Financial correspondent Susan Lisovicz was on the floor of the NYSE as the President walked the floor and was able to ask about the reception he was getting. Transcript follows…

