Viewer retention…
Marketwatch’s Frank Barnako wonders if Fox Business Channel will have an audience or not…
What happens if the bull starts panting and runs out of steam? The “small investors” who have been writing down Cramer’s latest ‘’Mon back” or “Sell! Sell! Sell!” and the guys from Jersey who have taken a shine to the musky men on “Fast Money” may lose their enthusiasm when they find out markets go down, too. Execs and talent at CNBC have been there, seen that. Could happen again. The news won’t be much different of FBC (Fox Business Channel), so then you’d have two channels vying for a smaller audience.
Neil Cavuto, Fox Business’ managing editor, thinks CNBC’s going after “old white guys with money.” Who will be the Fox business channel’s target viewer? Young guys with two kids in elementary school who like to play “Are You Diversified” between soccer practices? Doesn’t make sense. CNNfn tried to talk to an audience beyond white guys with money by beefing up personal finance information and profiling small businesses. Yawn. Unplugged.
In advance I plan on watching the FBC and have been anxiously awaiting its arrival for some time now. But, this is a very funny little quote!
“The most entertaining of the shows is Bulls & Bears is a shout fest of stock picks, presumably reflecting the same programming skills that a Fox business channel will. The show runs an awful lot of what-look-like per-inquiry ads for garden equipment that mulches anything in sight and odd gadgets like lights that go inside drawers. Cheap ads. Cheap stuff.”
Comment by Terance — February 13, 2007 @ 6:02 pm
It’s just going to be politics wearing business clothing like Cavuto and it’s Saturday Morning shows.
Comment by Mike Beckham — February 13, 2007 @ 9:06 pm
I don’t care what they do. My money is in c.d.s. That may not be the best return but I haven’t lost any money.
Comment by ladyone — February 13, 2007 @ 11:03 pm
Isn’t fnc’s ‘business programs” sorry shows nothing more than a shout fest? Everytime ive tried to watch that’s all I hear. And even on Your World..the number business show on cable…is very little about business. FBC will be a copycat of FNC’s talk radio on tv format. They’ll stick a stock ticker on the screen and say “see we are doing business”.
Comment by Big Dave — February 13, 2007 @ 11:18 pm
If FBC wants to get me to watch, they need to lose the overly political nature designed into so many of their “business” segments. If they don’t, I’ll keep tuning into CNBC for some actual business news.
I also hope FBC has less in the T&A department too. It’s not necessary to show us pole dancers in order to cover a business story.
Comment by STP — February 14, 2007 @ 1:09 am
I can’t wait to watch this. I never watch CNBC. I always watch Cavuto and the weekend business block. You guys can still watch CNBC while all the rest of America will be watching FBC.
Comment by Noelle — February 14, 2007 @ 11:58 am
Yep all 800,000 Americans. I could of sworn there were more…
Comment by Mike Beckham — February 15, 2007 @ 5:38 am