Thursday’s Numbers…
Cable News Daily Ratings for February 15, 2007
P2+ Total Day
FNC – 928,000 viewers
CNN – 495,000 viewers
MSNBC – 354,000 viewers
CNBC – 258,000 viewers
HLN – 330,000 viewers
P2+ Prime Time
FNC – 2,104,000 viewers
CNN – 916,000 viewers
MSNBC – 514,000 viewers
CNBC – 399,000 viewers
HLN – 618,000 viewers
25-54 Total Day
FNC – 261,000 viewers
CNN –163,000 viewers
MSNBC – 147,000 viewers
CNBC – 101,000 viewers
HLN – 143,000 viewers
25-54 Prime Time
FNC – 5500,000 viewers
CNN – 290,000 viewers
MSNBC – 195,000 viewers
CNBC – 169,000 viewers
HLN – 240,000 viewers
Morning programs P2+ (25-54)
FOX & Friends – 826,000 viewers (325,000)
American Morning –356,000 viewers (126,000)
Imus in the Morning– 466,000 viewers (189,000)
Robin & Co. – 238,000 viewers (132,000)
6PM - P2+ (25-54)
Special Report with Brit Hume – 1,258,000 viewers (370,000)
Lou Dobbs- 804,000 viewers (244,000)
Tucker– 339,000 viewers (191,000)
Mad Money – 207,000 viewers (77,000)
Prime News- 262,000 viewers (102,000)
7PM - P2+ (25-54)
FOX Report with Shepard Smith – 1,487,000 viewers (489,000)
Situation Room – 650,000 viewers (166,000)
Hardball – 470,000 viewers (172,000)
On the Money – 158,000 viewers (70,000)
Glenn Beck – 349,000 viewers (157,000)
8PM - P2+ (25-54)
O’Reilly Factor – 2,592,000 viewers (531,000)
Paula Zahn– 556,000 viewers (186,000)
Countdown w/ Olbermann – 732,000 viewers (232,000)
Fast Money – 177,000 viewers (101,000)
Nancy Grace – 896,000 viewers (344,000)
9 PM - P2+ (25-54)
Hannity & Colmes– 1,979,000 viewers (468,000)
Larry King Live – 1,396,000 viewers (367,000)
Scarborough- 469,000 viewers (202,000)
Deal or No Deal – 778,000 viewers (269,000)
Glenn Beck – 459,000 viewers (171,000)
10 PM P2+ (25-54)
On the Record w/ Greta Van Susteren- 1,740,000 viewers (502,000)
Anderson Cooper- 795,000 viewers (316,000)
MSNBC Reports- 342,000 viewers (151,000)
Donny Deutsch – 243,000 viewers (137,000)
Nancy Grace – 500,000 viewers (207,000)
11 PM P2+ (25-54)
The O’Reilly Factor– 1,004,000 viewers (340,000)
Anderson Cooper – 428,000 viewers (208,000)
MSNBC Special – 355,000 viewers (162,000)
Mad Money– a scratch with 109,000 viewers (a scratch with 43,000)
Showbiz Tonight – 441,000 viewers (222,000)



Wow…AM got smacked around AGAIN by Robin & Co…I guess bringing “you know who” today probably perked up the demo numbers a bit…
Comment by Anonymous — February 16, 2007 @ 6:45 pm
anybody know if Nancy Grace is still doing Anna Nicole Stories?
Comment by Randy — February 16, 2007 @ 6:51 pm
Another beautiful 3rd place finish for the enormously popular Olbermann. And look at how Lou Dobbs is just closing in on Hume. …….
Comment by Edward Schatz — February 16, 2007 @ 6:52 pm
“anybody know if Nancy Grace is still doing Anna Nicole Stories?”
Do dogs have fleas??? Yep!
Comment by myview — February 16, 2007 @ 7:11 pm
Six third/fourth place finishes in a row for KO. That show really is “enormously popular”.
Comment by bigred — February 16, 2007 @ 7:25 pm
Big red is he third or fourth he cant be both you know.
Comment by Sam — February 16, 2007 @ 8:24 pm
Six days since Anna Nicole’s death. “Mystery” solved, bigred.
Comment by museglet — February 16, 2007 @ 8:26 pm
I’m not a Keith O fan at all so not defending him here but even though he is finishing third or forth in time slot his numbers have gone up.Don’t think anyone including MSNBC thinks there is ever going to be a time he or any one else in that time slot beats BOR but you have to admit his ratings are better than they once were.
Comment by myview — February 16, 2007 @ 8:42 pm
Thank for that brilliant insight, Sam. He has finished in EITHER third or 4th place six days in a row. Does that make it clearer?
Comment by bigred — February 16, 2007 @ 10:04 pm
Myview — Everything is relevant — in the past when KO posted a number of 700,000 or above everyone gave him grand compliments as he was within 1/3 of O’Reilly — therefore gaining on him. “NOT SO ANYMORE” — O’Reilly and Grace are posting higher numbers and KO has “FALLEN BEHIND” on what ever gains he may have made at one time. So yes he will never reach O’Reilly but the gap is larger and he can not hold on to a “REAL” second or third place slot.
Comment by Aunt Mary — February 16, 2007 @ 10:28 pm
What “mystery” are you referring to museglet? I thought Olbermann’s show was “one of the most popular on cable news” yet he can’t even post a top 10 finish overall, or a second place finish in his time slot.
The mystery to me is why people watch this bozo, but I understand all you Bush haters love to have someone spew your venom for you.
Comment by bigred — February 17, 2007 @ 12:11 am
My god, you people do need to get a life (bigred, Imnotblue, Auntmary, lurker, etc.). Every blog posting, you show up with your anti KO rantings. Did the last time he filed a restraining order against you piss you off that bad?
Comment by Shaun — February 17, 2007 @ 12:52 am
Olbermann only sneaked into an abysmal THIRD place out of FIVE because MSDNC got CNBC to move the Deal or No Deal rerun out of Olbermann’s time slot. Had the Deal or No Deal rerun not been moved to a new time, Olbermann would have finished an even more abysmal FOURTH place out of FIVE.
Comment by Tom — February 17, 2007 @ 1:25 am
Keith’s program is petty. His guests are liberal. He’s got personality, I’ll give him that, though the standards of the show are strikingly progressive..I recall being guided via link to a video of his show show talking about the “spongebob”/Dobson episode..I thought I was watching Comedy Central, so disrespectful.
Comment by Cam — February 17, 2007 @ 2:01 am
Shaun — I watched Olbermann’s show almost everyday since it began and it was entertaining. He was left wing in the beginning, which was O.K. — However in the past year he has gone “SO FAR LEFT” that he has turned into a joke. He has won “UNDESERVED” praise from the libral MSM and I think it is fair for those of us that do not think that he has earned that praise to state our opinion.
For months and months I listened to him bash O’Reilly and President Bush and rant and rant and rant….. I just grew tired of him. I watch Matthews, turn to O’Reilly then come back to Scarbrough.
It is “IMPORTANT” that MSNBC survive as a network. They help create the balance that we all need. Maybe if they see harsh comments from “MANY” it will help them in the evaluation of their programming.
Comment by Aunt Mary — February 17, 2007 @ 4:49 am