The New York Times’ Richard Siklos has an interesting article on NBCU and News Corp. trying to get Viacom to rejoin a planned group effort to launch an alternative to YouTube. Not exactly cable news but I found it interesting nontheless…
JEFF ZUCKER, the newly minted chief executive of NBC Universal, ventured to the Times Square headquarters of Viacom two Wednesdays ago with Peter A. Chernin, president of the News Corporation. It was not a social call as much as a social-networking call, to see Philippe P. Dauman, Viacom’s chief executive. After all, Viacom had rather publicly ordered YouTube, the Internet’s most popular video-sharing site, to remove thousands of clips of MTV material.
A few weeks earlier, Viacom had also bowed out of a partnership with NBC and the News Corporation to set up their own alternative to YouTube, which was recently acquired by the search juggernaut Google. Not to be dissuaded, their idea is that a Web start-up featuring the broadcasters’ most Web-friendly fare (comedy clips and even whole episodes of their popular shows) could gather a crowd on its own and also be a powerful consortium for licensing content to other destinations around the Web — including, of course, “GoogTube.”
According to people briefed on the visit, Mr. Zucker and Mr. Chernin ran through a presentation on why they thought Viacom ought to rejoin their group. So far, Viacom has not rejoined the venture, and the project’s fate remains unclear. (No love is lost between Viacom and the News Corporation, since the latter snatched MySpace.com from under Viacom’s nose.)
Yahoo, meanwhile, eager to regain some ground on Google, has been courting the media giants to let it distribute their video wares.