Mutlichannel News’ Linda Haugsted writes about Fox and Friends holding a sweepstakes to have a viewer appear on the show.
When the network first executed a similar promotion last year, it attracted nearly 400,000 entries, 200,000 of which were unique views of the channel’s Web site, according to senior vice president of affiliate sales Tim Carry.
Operators in 145 local systems serving 22 million households signed up to support the effort last year, he said.
This year, affiliates serving 24.5 million subscribers have agreed to locally promote the sweepstakes.
To participate, cable systems must agree to schedule a minimum of 350 promotional spots during a three-week period. Those spots are placed in the networks that rate highest in the 25- to 55-year-old demographic, including CNN, ESPN, TBS, TNT, USA Network, Lifetime, Court TV, TLC and A&E Network.