February Numbers: Write-ups…
Mediaweek’s Anthony Crupi writes about the February Numbers…
Fox News Channel moved into fifth place on the ad-supported cable charts, thanks to a news cycle that was a veritable Janus head of celebrity pathos and farcical misbehavior. Between the death of Anna Nicole Smith and its aftermath, the revolving-door rehab regimen of Britney Spears and the pathological misadventures of a diaper-clad Astronut, FNC had viewers pouring in throughout the month, averaging 1.61 million in prime, an increase of 9 percent year-over–year. FNC also pumped up its take of the crucial A25-54 demo by 20 percent (413,000), while boasting nine of the top 10 cable news shows and 14 of the top 20.
February was kind to all of the cable news nets, which rode the Blondes in Crisis wave––not to mention the ongoing Iraq war crisis and the Clinton/Obama skirmish––to across-the-board ratings increases. Through Feb. 25, CNN grew its total audience by 19 percent to 783,000, while raising its news demo by 29 percent (246,000). Meanwhile, MSNBC was up 33 percent in total viewers (475,000), and raised its standing among adults 25-54 by 25 percent (191,000). Headline News upped its audience by 22 percent, averaging 422,000 prime time viewers, while raising its share of the demo by 39 percent to 170,000, and CNBC soared 66 percent to 272,000, while elevating its A25-54 number by 44 percent (117,000).
So Fox can only attract the tabloid gossip crowd.
What would they do without dead blonde chicks.
Anna Nicole, that Aruba dead blonde, the little dead blonde Jon Benet & her killer Karr, the dead bikini-clad coed Tiffany Souers, the Manhattan dead blonde Imette St. Guillen..
And soldiers dying every day, people starving every day, but Fox’s Roger Allies needs something to keep his hand busy I guess.
Comment by goof — March 1, 2007 @ 9:21 am
Wow goof, You seem to be a little obsessed with all these dead blonde girls.
Comment by Noelle — March 1, 2007 @ 11:22 am
Noelle: Excellent social/psychoanalysis!
Comment by Ira — March 1, 2007 @ 1:26 pm