Inside Cable News

March 1, 2007

Wednesday’s Numbers…

Cable News Daily Ratings for February 28, 2007

P2+ Total Day
FNC – 907,000 viewers
CNN – 479,000 viewers
MSNBC – 316,000 viewers
CNBC – 277,000 viewers
HLN – 282,000 viewers

P2+ Prime Time
FNC – 1,748,000 viewers
CNN – 798,000 viewers
MSNBC – 437,000 viewers
CNBC – 121,000 viewers
HLN – 550,000 viewers

25-54 Total Day
FNC – 260,000 viewers
CNN – 187,000 viewers
MSNBC – 119,000 viewers
CNBC – 122,000 viewers
HLN – 123,000 viewers

25-54 Prime Time
FNC – 414,000 viewers
CNN – 294,000 viewers
MSNBC – 157,000 viewers
CNBC – 51,000 viewers
HLN – 186,000 viewers

Morning programs P2+ (25-54)
FOX & Friends – 760,000 viewers (280,000)
American Morning – 398,000 viewers (171,000)
Imus in the Morning– 381,000 viewers (158,000)
Robin & Co. – 255,000 viewers (124,000)

6PM - P2+ (25-54)
Special Report w/ Brit Hume- 1,325,000 viewers (241,000)
Lou Dobbs- 744,000 viewers (251,000)
Tucker Carlson- 295,000 viewers (114,000)
Mad Money- 315,000 viewers (126,000)
Prime News- 215,000 viewers (93,000)

7PM - P2+ (25-54)
FOX Report with Shepard Smith – 1,447,000 viewers (316,000)
Situation Room – 674,000 viewers (217,000)
Hardball – 420,000 viewers (110,000)
On the Money – 203,000 viewers (65,000)
Glenn Beck – 303,000 viewers (113,000)

8PM - P2+ (25-54)
O’Reilly Factor – 2,326,000 viewers (423,000)
Paula Zahn– 497,000 viewers (198,000)
Countdown w/ Olbermann – 697,000 viewers (236,000)
Fast Money – 157,000 viewers (a scratch with 46,000)
Nancy Grace – 675,000 viewers (188,000)

9 PM - P2+ (25-54)
Hannity & Colmes– 1,462,000 viewers (407,000)
Larry King Live – 1,157,000 viewers (359,000)
Scarborough Country- 370,000 viewers (116,000)
1 VS. 100– 130,000 viewers (68,000)
Glenn Beck – 356,000 viewers (112,000)

10 PM P2+ (25-54)
On the Record w/ Greta Van Susteren- 1,455,000 viewers (412,000)
Anderson Cooper- 741,000 viewers (325,000)
MSNBC Special- 244,000 viewers (120,000)
Donny Deutsch – a scratch with 76,000 viewers (a scratch with 39,000)
Nancy Grace – 618,000 viewers (257,000)

11 PM P2+ (25-54)
The O’Reilly Factor– 995,000 viewers (311,000)
Anderson Cooper- 461,000 viewers (261,000)
MSNBC Special- 205,000 viewers (77,000)
Mad Money– 165,000 viewers (92,000)
Showbiz Tonight – 433,000 viewers (239,000)

Filed under: Cable News, Ratings - Spud

3 Comments »

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  1. Hmmm, I wonder how long this ratings spike for Showbiz will last? Maybe some of the “new” viewers might decide to stick around..

    Comment by Terance — March 1, 2007 @ 7:57 pm

  2. It would be an interesting question to ask considering how many other things there are to watch during the 8/11 pm hour, not to mention if this will only be as long as ANS last. Overall though, it could be a sign of the program getting an audience following people possibly liking how they covered the whole ANS issue, I mean, FNC only became overwhelming popular after 9/11 if I remember right.

    Comment by Chris — March 1, 2007 @ 10:31 pm

  3. I believe Showbiz was live on Oscar night. Since it’s new timeslot, it has been taped; but has it been live some nights since the ANS story began?

    Comment by erljr — March 2, 2007 @ 12:49 am

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