Inside Cable News

March 21, 2007

Tuesday’s Numbers…

On The Record led the way in the Demo last night…

Cable News Daily Ratings for March 20, 2007

P2+ Total Day
FNC – 888,000 viewers
CNN – 489,000 viewers
MSNBC – 341,000 viewers
CNBC – 263,000 viewers
HLN – 272,000 viewers

P2+ Prime Time
FNC – 1,744,000 viewers
CNN – 635,000 viewers
MSNBC –459,000 viewers
CNBC- 379,000 viewers
HLN – 466,000 viewers

25-54 Total Day
FNC – 218,000 viewers
CNN – 171,000 viewers
MSNBC – 127,000 viewers
CNBC – 94,000 viewers
HLN – 112,000 viewers

25-54 Prime Time
FNC – 382,000 viewers
CNN – 181,000 viewers
MSNBC – 177,000 viewers
CNBC – 116,000 viewers
HLN – 152,000 viewers

Morning programs P2+ (25-54)
FOX & Friends – 735,000 viewers (285,000)
American Morning – 452,000 viewers (187,000)
Imus in the Morning– 318,000 viewers (125,000)
Robin & Co. – 176,000 viewers (76,000)

6PM - P2+ (25-54)
Special Report w/ Brit Hume- 1,330,000 viewers (281,000)
Lou Dobbs- 852,000 viewers (239,000)
Tucker Carlson- 296,000 viewers (101,000)
Mad Money- 199,000 viewers (88,000)
Prime News- 328,000 viewers (116,000)

7PM - P2+ (25-54)
FOX Report with Shepard Smith – 1,446,000 viewers (409,000)
Situation Room – 805,000 viewers (312,000)
Hardball – 460,000 viewers (152,000)
On the Money – 151,000 viewers (a scratch with 45,000)
Glenn Beck – 210,000 viewers (96,000)

8PM - P2+ (25-54)
O’Reilly Factor – 2,090,000 viewers (411,000)
Paula Zahn– 436,000 viewers (140,000)
Countdown w/ Olbermann – 644,000 viewers (215,000)
Fast Money – 147,000 viewers (a scratch with 51,000)
Nancy Grace – 586,000 viewers (180,000)

9 PM - P2+ (25-54)
Hannity & Colmes– 1,511,000 viewers (314,000)
Larry King Live – 810,000 viewers (182,000)
Scarborough Country- 460,000 viewers (166,000)
Deal or No Deal– 729,000 viewers (200,000)
Glenn Beck – 283,000 viewers (94,000)

10 PM P2+ (25-54)
On the Record w/ Greta Van Susteren- 1,632,000 viewers (420,000)
Anderson Cooper- 661,000 viewers (220,000)
MSNBC Special- 272,000 viewers (148,000)
Donny Deutsch – 263,000 viewers (97,000)
Nancy Grace – 530,000 viewers (183,000)

11 PM P2+ (25-54)
The O’Reilly Factor– 1,317,000 viewers (386,000)
Anderson Cooper- 380,000 viewers (167,000)
MSNBC Investigates- 370,000 viewers (143,000)
Mad Money– a scratch with 102,000 viewers (a scratch with 42,000)
Showbiz Tonight – 401,000 viewers (185,000)

Filed under: Cable News - Spud

5 Comments »

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  1. remember the advertising rift between Anderson and Greta, maybe three months ago. Cnn claimed at that time that Anderson was cathin up with Greta and it looks like there is alot of cathin up to go…
    Situation room at 7pm has 800hundredthou well paula comes on towards the end of that hour promoting her show of which she manages to grab 436thou I think the rest must check out of cable news or head over to keetho……
    Last thought Hannity and Colmes should be changed to Hannity and Beckel he is a much better debater

    Comment by Clak — March 21, 2007 @ 6:20 pm

  2. Clak, Also remember those things Keith O said about Anderson too and I think Imus? CNN poured all this money into advertising Anderson and the viewers checked him out and decided he wasn’t worth the hype.

    Comment by Noelle — March 21, 2007 @ 6:42 pm

  3. Clak… agreed on Hannity and Beckel… he is a much better (if not slightly more arrogant) debater.

    Comment by ImNotBlue — March 21, 2007 @ 7:12 pm

  4. I think Anderson has one of the best show on Cable News, the thing is that his show is a bit too bland for many. I hope his ratings improve as i wouldn’t want CNN to drop him. Though i doubt they will; Paula gets lower ratings and she’s still on the network.

    Comment by Sam — March 21, 2007 @ 10:46 pm

  5. Anderson’s show is too repetitive with storylines in addition to constant repeats of segments.

    A large advertising campaign won’t change that.

    Comment by Booyah — March 22, 2007 @ 10:27 am

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