Inside Cable News

March 22, 2007

Wednesday’s Numbers…

Cable News Daily Ratings for March 21, 2007

P2+ Total Day
FNC – 863,000 viewers
CNN – 505,000 viewers
MSNBC – 307,000 viewers
CNBC – 256,000 viewers
HLN – 258,000 viewers

P2+ Prime Time
FNC – 1,914,000 viewers
CNN – 805,000 viewers
MSNBC –501,000 viewers
CNBC- 225,000 viewers
HLN – 507,000 viewers

25-54 Total Day
FNC – 236,000 viewers
CNN – 188,000 viewers
MSNBC – 121,000 viewers
CNBC – 86,000 viewers
HLN – 115,000 viewers

25-54 Prime Time
FNC – 423,000 viewers
CNN – 277,000 viewers
MSNBC – 188,000 viewers
CNBC – 89,000 viewers
HLN – 181,000 viewers

Morning programs P2+ (25-54)
FOX & Friends – 707,000 viewers (279,000)
American Morning – 404,000 viewers (155,000)
Imus in the Morning– 360,000 viewers (149,000)
Robin & Co. – 240,000 viewers (125,000)

6PM - P2+ (25-54)
Special Report w/ Brit Hume- 1,244,000 viewers (273,000)
Lou Dobbs- 857,000 viewers (269,000)
Tucker Carlson- 293,000 viewers (94,000)
Mad Money- 383,000 viewers (127,000)
Prime News- 270,000 viewers (72,000)

7PM - P2+ (25-54)
FOX Report with Shepard Smith – 1,427,000 viewers (339,000)
Situation Room – 653,000 viewers (243,000)
Hardball – 414,000 viewers (133,000)
On the Money – 188,000 viewers (a scratch with 47,000)
Glenn Beck – 338,000 viewers (151,000)

8PM - P2+ (25-54)
O’Reilly Factor – 2,494,000 viewers (516,000)
Paula Zahn– 673,000 viewers (257,000)
Countdown w/ Olbermann – 634,000 viewers (190,000)
Fast Money – 157,000 viewers (54,000)
Nancy Grace – 787,000 viewers (262,000)

9 PM - P2+ (25-54)
Hannity & Colmes– 1,649,000 viewers (383,000)
Larry King Live – 1,028,000 viewers (306,000)
Scarborough Country- 431,000 viewers (153,000)
1 VS. 100– 363,000 viewers (146,000)
Glenn Beck – 247,000 viewers (70,000)

10 PM P2+ (25-54)
On the Record w/ Greta Van Susteren- 1,599,000 viewers (369,000)
Anderson Cooper- 713,000 viewers (270,000)
MSNBC Special- 439,000 viewers (222,000)
Donny Deutsch – 154,000 viewers (67,000)
Nancy Grace – 488,000 viewers (210,000)

11 PM P2+ (25-54)
The O’Reilly Factor– 1,293,000 viewers (375,000)
Anderson Cooper- 460,000 viewers (173,000)
MSNBC Special- 301,000 viewers (174,000)
Mad Money– a scratch with 111,000 viewers (a scratch with 31,000)
Showbiz Tonight – 410,000 viewers (221,000)

Filed under: Cable News, Ratings - Spud

28 Comments »

TrackBack: http://insidecable.blogsome.com/2007/03/22/wednesdays-numbers-47/trackback/

  1. ‘Olbermann has tightened his grip on 2nd place.’

    OOOOOOOOOhhhhhhhhhhh! Really Now!

    ‘O’Reilly has lost over 200,000…’

    Well let’s put this in context. O’Reilly dipping 200,000 is like Olby dipping 10,000.

    Again! When I see Olby doing over a million a night for a month straight, then I might start to listen.

    It’s like pissing in the wind with the wind blowing in your face.

    Plus, didn’t MSNBC run that ‘Must see’ war special last? I was watching something else. Well the special that TVNEWSER shamelessly promoted on his site didn’t pull any great numbers. Kudos to Spud for just reporting things and not selling out, or sucking up.

    Comment by puck — March 22, 2007 @ 7:42 pm

  2. 4th in both categories for Ted Baxter. This may call for champagne again…..

    Comment by Edward Schatz — March 22, 2007 @ 7:48 pm

  3. Well Keetho had over 700 on monday. Somone said at that time mondays are his best day. Tuesday it fell to 644 and yesterday 634….
    What happens when every show from tucker to scarborough is promoting at 10pm special?? 439,000 viewers (222,000) an average of all there shows put together……

    Comment by Clak — March 22, 2007 @ 7:57 pm

  4. That really was beyond bias for ole Brian to actually promote an MSNBC show. Can’t remember him ever doing that. Just amazing!!

    Comment by Jim — March 22, 2007 @ 8:28 pm

  5. Schatz I like your style.

    Come on Puck, give “Murrow” a break, after all he did in fact beat “Fast Money”!

    Comment by Aunt Mary — March 22, 2007 @ 8:56 pm

  6. Anderson Cooper’s Planet in Peril series can’t hold a candle to Greta’s Anna Nicole saga.

    Comment by Booyah — March 22, 2007 @ 9:01 pm

  7. When was the last time CNN shook up there line up??
    Anderson has been around for way over a year and paula used to beet keetho every night…..

    Will anything change this year??

    Comment by Clak — March 22, 2007 @ 9:25 pm

  8. I thought O’Reilly was “losing viewers on a daily basis”.. according to the Olby fans. What’s their excuse today? His DEMO numbers almost beat Olbermann’s overall.

    Comment by bigred — March 22, 2007 @ 9:35 pm

  9. Bill’s back to 2.5million… I love it was PZ beats KO!!

    Comment by Chet — March 22, 2007 @ 11:12 pm

  10. Very bad night for Olbermann. (Hey, wasn’t someone saying that Mondays and Wednesdays were his best nights?)
    Acc. to other sites, he beat both Paula and Nancy in both the demo & overall on Tuesday, which this site seems to be missing.

    Comment by Factchecker — March 22, 2007 @ 11:35 pm

  11. Thanks Factchecker.. we can always count on you to give us the facts haha

    Comment by Chet — March 22, 2007 @ 11:37 pm

  12. You’re most welcome haha ?

    Comment by Factchecker — March 22, 2007 @ 11:38 pm

  13. Where’s Noelle? She’s one of my favorites…

    Comment by Chet — March 22, 2007 @ 11:40 pm

  14. Didn’t some idiot named David Dudley in the Cornell Alumni Magazine recently allege (with no evidence, of course) that Keith Olbermann “has tightened his grip on second place, especially among younger viewers”? When those with functioning brain cells rely on actual evidence, however, Keith Olbermann remains in his routine FOURTH place out of FIVE, not only in total viewers but also in the critical, key, all-important, much-loved demo. How long will it take for some fool in some American publication to humor us with the latest fawning tribute (#10,001?) to Olbermann, making the same fatuous, unsupported claims about Olbermann’s “impressive” ratings, “expecially among younger viewers”?

    Comment by Tom — March 23, 2007 @ 12:17 am

  15. >>>>Anderson Cooper’s Planet in Peril series can’t hold a candle to Greta’s Anna Nicole saga.

    Comment by Marty — March 23, 2007 @ 12:22 am

  16. Looks like my comment got eaten, but I can’t believe that people are flocking to watch more ANS crap on Greta’s show. This completely insignificant “celebrity” appears to be more important dead than when she was alive. Thank goodness for Anderson Cooper’s Planet in Peril series which has been excellent and informative.

    Comment by Marty — March 23, 2007 @ 12:25 am

  17. Marty,
    Figuring out how to quench that thirst for “crap” is what has made Fox News #1 in the cable news ratings.

    Comment by elmonica — March 23, 2007 @ 12:38 am

  18. El, you’re the expert.

    Comment by bigred — March 23, 2007 @ 12:56 am

  19. “We all know that crap is king…”
    — The Eagles, Dirty Laundry

    Comment by Grampa D — March 23, 2007 @ 9:36 am

  20. Actually, “Dirty Laundry” was a Don Henley song, not an Eagles song.

    But I guess that line DOES explain why all the tv writers just LOVE Olbermann even though viewers clearly don’t!

    Comment by Alison — March 23, 2007 @ 10:44 am

  21. Is there a higher population of conservatives watching cable news compared to liberals??
    I think that the vast conservative radio audience which is mullti millions tune into fox’s programs.
    If Keetho could just tap into air americas audience he might pull another 100 thou viewership??

    Comment by Clak — March 23, 2007 @ 11:49 am

  22. Clak — Those are the “SAME” left wing nuts that are “ALREADY” his audience!

    Comment by Aunt Mary — March 23, 2007 @ 2:25 pm

  23. Yeah I gave him to much potential as though he had not gotten those air america faithful.. He allready has the 600 to 700 thousand air america listeners….

    Comment by Clak — March 23, 2007 @ 3:52 pm

  24. Factchecker isn’t checking his facts. “Other sites” (aka TVnewser, where any OlbyLoon goes to) use DVR numbers which Spud does not. No advertiser cares about DVR numbers. They are irrelevant. KO came in 4th. Deal with it. Time for another bottle.

    Comment by Edward Schatz — March 23, 2007 @ 4:55 pm

  25. Oh god, you people are amazing. In all respects, if the same program was on every network, the ratings wouldn’t be great for everyone. Diversity exists and each see their good days, FNC during tabloid stories which the other networks choose not the cover, CNN when actual breaking news happens, MSNBC ….. when a good special is on.

    Comment by Chris — March 23, 2007 @ 6:11 pm

  26. Chris… I believe you mean, “MSNBC, when you want to see if your neighbor is a pedophile.”

    Comment by ImNotBlue — March 23, 2007 @ 7:12 pm

  27. A good special is on??
    Mr Engal had what I would call a very well crafted interesting special on the war in Iraq….
    This special was hyped by tucker chris keith and joe….
    This heavely promoted special managed to earn a near average of all four shows ratings at 439,000

    Comment by Clak — March 23, 2007 @ 7:25 pm

  28. Although I usually don’t watch MSNBC I did watch this special and it was excellent in my opinion. Sadly ratings don’t always reflect the quality of a program.

    Comment by myview — March 23, 2007 @ 7:41 pm

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