Friday’s Numbers…
HLN beat MSNBC in the primetime Demo again. It beat CNN as well.
Cable News Ratings for March 30, 2007
P2+ Total Day
FNC – 789,000 viewers
CNN – 461,000 viewers
MSNBC – 314,000 viewers
CNBC – 183,000 viewers
HLN – 254,000 viewers
P2+ Prime Time
FNC – 1,810,000 viewers
CNN – 621,000 viewers
MSNBC – 536,000 viewers
CNBC – 146,000 viewers
HLN – 579,000 viewers
25-54 Total Day
FNC – 202,000 viewers
CNN – 156,000 viewers
MSNBC –123,000 viewers
CNBC – 72,000 viewers
HLN – 103,000 viewers
25-54 Prime Time
FNC – 391,000 viewers
CNN – 187,000 viewers
MSNBC – 167,000 viewers
CNBC – 75,000 viewers
HLN –232,000 viewers
Morning programs P2+ (25-54)
FOX & Friends – 779,000 viewers (266,000)
American Morning – 367,000 viewers (113,000)
Imus in The Morning- 439,000 viewers (206,000)
Robin & Co. – 177,000 viewers (104,000)
6PM - P2+ (25-54)
Special Report with Brit Hume – 1,015,000 viewers (191,000)
Lou Dobbs Tonight – 816,000 viewers (218,000)
Tucker– 162,000 viewers (a scratch with 25,000)
Mad Money – 189,000 viewers (53,000)
Prime News – 145,000 viewers (a scratch with 27,000)
7PM - P2+ (25-54)
FOX Report with Shepard Smith – 1,167,000 viewers (213,000)
Situation Room – 464,000 viewers (130,000)
Hardball – 417,000 viewers (110,000)
Million Dollar Challenge – a scratch with 112,000 viewers (a scratch with 41,000)
Glenn Beck – 438,000 viewers (163,000)
8PM - P2+ (25-54)
O’Reilly Factor – 2,500,000 viewers (551,000)
Paula Zahn – 465,000 viewers (132,000)
Countdown w/ Olbermann – 631,000 viewers (110,000)
Fast Money- 170,000 viewers (70,000)
Nancy Grace – 669,000 viewers (243,000)
9 PM - P2+ (25-54)
Hannity & Colmes – 1,667,000 viewers (361,000)
Larry King Live – 860,000 viewers (209,000)
MSNBC Investigates – 431,000 viewers (138,000)
The Apprentice– 181,000 viewers (102,000)
Glenn Beck – 500,000 viewers (233,000)
10 PM P2+ (25-54)
On the Record w/ Greta Van Susteren – 1,262,000 viewers (261,000)
Anderson Cooper – 537,000 viewers (220,000)
MSNBC Investigates – 545,000 viewers (202,000)
Donny Deutsch- a scratch with 86,000 viewers (52,000)
Nancy Grace – 567,000 viewers (218,000)
11 PM P2+ (25-54)
O’Reilly Factor – 964,000 viewers (278,000)
Anderson Cooper – 509,000 viewers (151,000)
MSNBC Special- 523,000 viewers (219,000)
Mad Money– a scratch with 88,000 viewers (76,000)
Showbiz Tonight – 387,000 viewers (140,000)
Glenn Beck had extraordinary numbers with his special in both slots.
Comment by Jim — April 2, 2007 @ 6:12 pm
ROFL Olby. Enough said.
Comment by Edward Schatz — April 2, 2007 @ 6:13 pm
So Cooper Pooper was in 4th in total viewers at 10 and AFTER NANCY GRACE and up to 3rd at 11 when it was in tape. So a pre-taped show beats live Anderson. snicker…..hee hee. I wonder how the love of Klein’s life would do at 8 against Olby, I suspect 3rd or 4th place still but it’d be great to see Klein spin that!
Comment by Cooperite — April 2, 2007 @ 7:08 pm
Spud, I dont think your numbers add up with the 110 in the demo for Olbermann. It seems to me that the 210 number by Stelter at TV newser is closer.
Comment by Randy — April 2, 2007 @ 7:14 pm
Cooperite, for someone who loves to post nasty comments about Anderson Cooper why do you use the name cooperite? Actually I have a theory on that but I’ll leave it at that. Was wondering when you would start posting your Klein/Cooper comments here.
Yes, AC360 had a bad night. Unlike you it doesn’t make me feel all giddy though. Didn’t catch the program so no idea if low ratings were deserved or not.
Comment by myview — April 2, 2007 @ 7:23 pm
WOW,Tucker got 25,000 in the 25-54 demo? When Rita was on did she do better then 25,000?
Comment by Noelle — April 2, 2007 @ 7:23 pm
“Cooperite” stole the name from a genuine Anderson fan and uses it as a dig at that person. There’s a pattern here people. We get it, you despise Anderson and Jon Klein, so what?
Comment by Marty — April 2, 2007 @ 7:36 pm
Randy, maybe those spare 110,000 demo-aged viewers DVRed the broadcast.
Comment by Goldfish — April 2, 2007 @ 7:43 pm
yeah, Marty, she does that all over the web, like people don’t know who she is. Wish she’d get back to her own (practically deserted) blog and leave the rest of us in peace.
Comment by Arthur — April 2, 2007 @ 7:59 pm
poor Tucker
Comment by chet — April 2, 2007 @ 8:02 pm
Match up the other #s with TVNewser Randy. Totally makes no sense as usual. “Live and same day (DVR) data.” I think we need a better explanation from Stelter.
Comment by erljr — April 2, 2007 @ 8:05 pm
Randy, just admit the fact MSNBC doesn’t get ratings because the shows on it are poor.. they’re behind headline news now, for pete’s sake
Comment by chet — April 2, 2007 @ 8:06 pm
Now you guys got me googling “Cooperite”! It’s a real mineral, per Wikipedia: Cooperite is a grey mineral consisting of platinum sulfide (PtS), general in combinations with sulfides of other elements such as palladium and nickel (PdS and NiS). Its general formula is (Pt,Pd,Ni)S. It is mined as an ore of platinum and platinum group elements such as palladium. It occurs in South Africa in minable quantities and elsewhere.
It is named after R. Cooper who first characterized it in 1928.
Comment by Missy — April 2, 2007 @ 8:07 pm
Missy: LOL!!
Comment by myview — April 2, 2007 @ 8:12 pm
Arthur, I’ve noticed the same thing around the web with this person. Look at the name she assigns to Anderson, yeah, that’s REAL mature.
Comment by Marty — April 2, 2007 @ 8:32 pm
chet — Don’t write off MSNBC — they will get stronger as the election debate gets hotter. We need their left leaning input into the over all debate. Yes, they need to work on their primetime shows, they all cover the same story with a little different spin. Fox gave Red Eye a try and it is getting better and better. Come on MSNBC try something different. I watch all of their shows except Countdown. I am one of the three people who watch Tucker, is it too late for him to try another format change?
Comment by Aunt Mary — April 2, 2007 @ 8:42 pm
Seriously guys, try adding the numbers with the 110,000 for Olbermann. You dont get the 167 average but instead much lower. I know you are all incredibly biased against him, but if you do add the numbers together, you will find he did much better in the demo. Instead, you all choose to insult.
Comment by Randy — April 2, 2007 @ 8:53 pm
Aunt Mary- Red Eye is on at 2am.. way past my bedtime!
Comment by chet — April 2, 2007 @ 9:13 pm
haha randy.. it’s me, aunt mary, noelle, myview and cooperite vs. you
Comment by chet — April 2, 2007 @ 9:15 pm
I thought Cooperite’s comment was funny “Cooper Pooper”.
But I like to call Anderson “Little Timmy”. All you Anderson fans make excuses after excuses why little Timmy gets bad ratings.
Now myview #5 is saying… quote
“Didn’t catch the program so no idea if low ratings were deserved or not.” ….end quote.
LOL. So myview will tell everyone if Anderson’s ratings are deserved or not? Ah myview, I hate to burst your bubble but the viewers, not you, will tell if Anderson’s ratings are deserving or not and it looks like they are deserved (by his ratings.)
Comment by Noelle — April 2, 2007 @ 9:21 pm
“I thought Cooperite’s comment was funny”
… well… if your emotional maturity is arrested at the fifth grade level, perhaps.
Comment by Arthur — April 2, 2007 @ 9:29 pm
#4 Randy and #11 erljr — Both erljr and I have pointed this out before when the discrepancy was so dramatic. I also noticed this today before I read your comments, however last time I said something Spud just said it was because of the DVR numbers.
chet — I do not think what I said was against Randy or anyone — I just pointing out that MSNBC is just as important to the balance as FOX or CNN. I know Red Eye is on late, I used it as an example to say — try new shows until something works.
Comment by Aunt Mary — April 2, 2007 @ 9:32 pm
What the heck are you talking about Noelle? I just meant I didn’t know if the show was a dud and this is why ratings were so low or if it was decent show but no one was watching! Where in my post did I make an excuse. This isn’t the first time you have posted I was making up an excuse and just like the other times you are sadly mistaken.
Chet: Why are you including my name in your little list?
Comment by myview — April 2, 2007 @ 9:54 pm
Chet, I could care less about your little list. And Mary, the problem I have is that it is such a huge discrepancy. You look at Hardball’s numbers. They got 200,000 less viewers than Countdown, but the same in the demo? When was the last time hardball did the same demo numbers as Countdown? Not to mention, the 167,000 average for primetime for MSNBC does not make sense if Olbermann gets 110,000 25-54. It makes more sense if he gets something along the lines of 200,000 in the demo.
Comment by Randy — April 2, 2007 @ 10:16 pm
I was just making a joke.. geez you guys
Comment by chet — April 2, 2007 @ 10:22 pm
BO goes on the record tonight
Comment by chet — April 2, 2007 @ 10:24 pm
I agree there is something up with tonight’s #s Randy; I also think something is up every night with TVNewser’s DVR #s.
chet - I saw BO on Greta. Thanks for the tip! A certain unmentionable namecame up, and I’m not talking about Rosie.
Comment by erljr — April 2, 2007 @ 10:42 pm
No prob Erjr… glad someone likes me here! did they talk about Randy ? haha
Comment by chet — April 2, 2007 @ 11:06 pm
erljr, I agree that Tv newser’s numbers alr always a bit strange, but this time, I think their numbers are much closer to the truth.
Comment by Randy — April 2, 2007 @ 11:08 pm
I just thought of this… if Rosie gets kicked off ‘The View’, she prob could get a gig on MSNBC right after KO.. the politics between her and KO are in the same mold, and fits NBC News military position (william arkin)
Comment by chet — April 2, 2007 @ 11:09 pm
Please, Rosie is way to the left of KO
Comment by Randy — April 2, 2007 @ 11:15 pm
Please, Rosie is way to the left of KO
Comment by Randy — April 2, 2007 @ 11:16 pm
haha KO is a ‘moderate’.. wow.. Where’s Aunt Mary when I need her
Comment by chet — April 2, 2007 @ 11:23 pm
KO isnt moderate, he is a liberal. But Rosie is ultra liberal.
Comment by Randy — April 2, 2007 @ 11:27 pm
I don’t believe KO’s numbers are correct either. There is no way that many people watch that abomination of a show.
Comment by ChrisM — April 2, 2007 @ 11:31 pm
haha.. good point Chris.. Randy will hate you for that
Comment by chet — April 2, 2007 @ 11:49 pm
Funny, I was thinking the same thing about the O’reilly Craptor.
Comment by Randy — April 2, 2007 @ 11:50 pm
How many years now does he have to be number one for you to realize that? another 6 years?
Comment by chet — April 2, 2007 @ 11:56 pm
What is your opinion of American Idol and the movie Titanic?
Comment by Randy — April 3, 2007 @ 12:03 am
#38 - “Nobody ever went broke underestimating the taste of the American public.” - HL Mencken
Comment by Arthur — April 3, 2007 @ 12:04 am
Randy — I know we do not often agree but I was totally agreeing with you about the numbers. THEY DO NOT SEEM “LOGICAL”. What I was saying is way back when the same thing happened I commented about it and if I am correct so did erljr. It was like this case “WAY WAY” more than the normal discrepancy. Spud got agravated with me and explained the whole live vs live+DVR deal. Which I understand, however, today I notice the same illogical difference just like you did.
Comment by Aunt Mary — April 3, 2007 @ 12:06 am
I personally think Spud may have put a 1 instead of a 2 for his demo numbers. I find it very hard to believe that the same amount of people watch on DVR as did live. Especially when the discrepancy is normally more like 10-20,000.
Comment by Randy — April 3, 2007 @ 12:14 am
Why was Olbermann’s gameshow not on at 10 p.m.? Has MSNBC done what CNBC did when CNBC moved the Deal or No Deal rerun out of Olbermann’s 8 p.m. time slot, to wit: save Olbermann the continual humiliation of finishing FIFTH out of FIVE shows?
Comment by Tom — April 3, 2007 @ 12:19 am
Yes Tom you are right
Comment by Chet — April 3, 2007 @ 9:17 am
I haven’t touched any numbers. They are correct.
Comment by Spud — April 3, 2007 @ 9:30 am
Tom how are you so sure of the reason why CNBC moved Deal or No Deal, do you work there? Additionally i thought both stations, while belonging to the same parent company; had different management people so i dont see how Keith Olbermann could really have any say in time slot decisions over at CNBC. CNBC doesn’t have enough episodes of Deal or no Deal anyway to fit a five days a week demand.
Anyhow Lou was number one in the demo for his timeslot, interesting.
Glenn beck did really well in his time slot; did he have one of those specials where he predicted the launch of World War iii again.
AM got whooped by IMUS, how humiliating. IMUS should enjoy his short lived victories as when Chetry moves to that timeslot i have a feeling numbers will improve.
Comment by Sam — April 3, 2007 @ 8:39 pm