Inside Cable News

April 3, 2007

Weekend Numbers…

MSNBC beat CNN across the board Saturday. MSNBC was #1 in the primetime Demo on Sunday followed by FNC, CNBC, and CNN.

Cable News Ratings for March 31, 2007
P2+ Total Day
FNC –677,000 viewers
CNN – 353,000 viewers
MSNBC – 382,000 viewers
CNBC – a scratch with 67,000 viewers
HLN – 251,000 viewers

P2+ Prime Time
FNC – 1,017,000 viewers
CNN – 436,000 viewers
MSNBC – 457,000 viewers
CNBC – a scratch with 60,000 viewers
HLN – 283,000 viewers

25-54 Total Day
FNC – 194,000 viewers
CNN – 104,000 viewers
MSNBC –193,000 viewers
CNBC – a scratch with 24,000 viewers
HLN – 107,000 viewers

25-54 Prime Time
FNC – 190,000 viewers
CNN – 112,000 viewers
MSNBC – 218,000 viewers
CNBC – a scratch with 20,000 viewers
HLN – 84,000 viewers

Cable News Ratings for April 1, 2007

P2+ Total Day
FNC – 695,000 viewers
CNN – 414,000 viewers
MSNBC – 307,000 viewers
CNBC – 245,000 viewers
HLN – 264,000 viewers

P2+ Prime Time
FNC – 976,000 viewers
CNN – 476,000 viewers
MSNBC – 359,000 viewers
CNBC – 333,000 viewers
HLN – 205,000 viewers

25-54 Total Day
FNC – 169,000 viewers
CNN – 161,000 viewers
MSNBC – 142,000 viewers
CNBC – 102,000 viewers
HLN – 114,000 viewers

25-54 Prime Time
FNC – 155,000 viewers
CNN – 134,000 viewers
MSNBC – 193,000 viewers
CNBC – 144,000 viewers
HLN – 69,000 viewers

Filed under: Cable News - Spud

3 Comments »

TrackBack: http://insidecable.blogsome.com/2007/04/03/5398/trackback/

  1. I’m trying to figure out how a network (MSNBC) can cheer about great ratings that come from reruns of old news… they don’t even try to compete with a live newscast, or even fresh content in primetime on the weekend… whenever breaking news takes place on weekends, even when MSNBC makes an attempt to cover it, they always get killed by CNN or FOX in the ratings… so yeah, they get good numbers with old news, but when new news needs to be reported on the weekend… people migrate away from MSNBC like a flock of birds.

    Comment by Nobody — April 3, 2007 @ 12:29 pm

  2. How can they cheer? They won, thats all that matters.

    Comment by Randy — April 4, 2007 @ 12:21 pm

  3. That addresess several of my concerns actually.

    Comment by Shorty — September 20, 2011 @ 10:12 pm

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