Inside Cable News

April 3, 2007

Monday’s Numbers…

Cable News Ratings for April 2, 2007

P2+ Total Day
FNC – 778,000 viewers
CNN – 472,000 viewers
MSNBC – 286,000 viewers
CNBC – 194,000 viewers
HLN – 256,000 viewers

P2+ Prime Time
FNC – 1,615,000 viewers
CNN – 582,000 viewers
MSNBC – 444,000 viewers
CNBC – 134,000 viewers
HLN – 397,000 viewers

25-54 Total Day
FNC – 208,000 viewers
CNN – 172,000 viewers
MSNBC –108,000 viewers
CNBC – 72,000 viewers
HLN – 105,000 viewers

25-54 Prime Time
FNC – 363,000 viewers
CNN – 195,000 viewers
MSNBC – 118,000 viewers
CNBC – 52,000 viewers
HLN –135,000 viewers

Morning programs P2+ (25-54)
FOX & Friends – 707,000 viewers (266,000)
American Morning – 367,000 viewers (113,000)
Imus in The Morning- 289,000 viewers (122,000)
Robin & Co. – 199,000 viewers (126,000)

6PM - P2+ (25-54)
Special Report with Brit Hume – 1,378,000 viewers (376,000)
Lou Dobbs Tonight – 1,055,000 viewers (311,000)
Tucker– 202,000 viewers (54,000)
Mad Money – 235,000 viewers (72,000)
Prime News – 285,000 viewers (98,000)

7PM - P2+ (25-54)
FOX Report with Shepard Smith – 1,261,000 viewers (286,000)
Situation Room – 716,000 viewers (205,000)
Hardball – 342,000 viewers (110,000)
On the Money – 177,000 viewers (a scratch with 39,000)
Glenn Beck – 332,000 viewers (159,000)

8PM - P2+ (25-54)
O’Reilly Factor – 2,115,000 viewers (484,000)
Paula Zahn – 496,000 viewers (174,000)
Countdown w/ Olbermann – 593,000 viewers (207,000)
Fast Money- 141,000 viewers (a scratch with 32,000)
Nancy Grace – 535,000 viewers (132,000)

9 PM - P2+ (25-54)
Hannity & Colmes – 1,240,000 viewers (262,000)
Larry King Live – 593,000 viewers (247,000)
Scarborough Country – 401,000 viewers (72,000)
The Apprentice– 173,000 viewers (86,000)
Glenn Beck – 154,000 viewers (a scratch with 47,000)

10 PM P2+ (25-54)
On the Record w/ Greta Van Susteren – 1,490,000 viewers (342,000)
Anderson Cooper – 655,000 viewers (165,000)
MSNBC Special – 340,000 viewers (76,000)
Donny Deutsch- a scratch with 88,000 viewers (a scratch with 37,000)
Nancy Grace – 502,000 viewers (227,000)

11 PM P2+ (25-54)
O’Reilly Factor – 1,168,000 viewers (345,000)
Anderson Cooper – 472,000 viewers (174,000)
MSNBC Investigates- 330,000 viewers (153,000)
Mad Money– 124,000 viewers (a scratch with 42,000)
Showbiz Tonight – 340,000 viewers (141,000)

Filed under: Cable News, Ratings - Spud

13 Comments »

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  1. Sure the NCAA basketball championship game had an effect, but what happened to Larry King Live? Olbermann had the exact same overall number.

    Comment by Ira — April 3, 2007 @ 8:39 pm

  2. Star Jones Reynolds was guest host and Beyonce was the guest.Enough said!

    Comment by myview — April 3, 2007 @ 8:46 pm

  3. Larry wasn’t on last night, Star Jones replaced him and did an interview with Beyonce. Doesn’t suprise me his numbers slipped after all i dont think the usual LK viewer is interested in Beyonce. I’m probably the only the only person under the age of 24 who watches him.

    Comment by Sam — April 3, 2007 @ 8:51 pm

  4. Interesting that the total #s for LK were down quite a bit, but the demo figures were pretty good — I’m assuming most tuned in for Beyonce as opposed to Star though!

    Comment by Anonymous — April 3, 2007 @ 8:52 pm

  5. I know very few Jewish people watched Cable news last night. How many actually watch? I have no clue.

    Comment by Randy — April 4, 2007 @ 2:37 am

  6. What does that have to do with anything?

    Comment by eddiebear — April 4, 2007 @ 9:00 am

  7. I’m Jewish… and I did watch! (So did the folks)

    But Randy does have a interesting point… many of us were busy with Passover Seders… but I don’t know if our population (especially in cable news) that we make a real siginifant impact on the ratings.

    Comment by ImNotBlue — April 4, 2007 @ 9:36 am

  8. It all depends on the make up of who is actually part of the Nielson households.

    Comment by myview — April 4, 2007 @ 9:57 am

  9. Anybody noticing that Glenn Beck is beating Chris Matthews more and more lately, (mostly in the demo).

    Comment by Obama in 08! — April 4, 2007 @ 10:54 am

  10. ImNotBlue: The NCAA championship game had a greater effect on the ratings than Passover! (PS: I also watched!)

    Comment by Ira — April 4, 2007 @ 12:03 pm

  11. I say this, only because I missed Countdown because I was in the middle of Passover. I’d expect their to be other people who missed their show like me, and possibly one of those is a nielsen family.

    Comment by Randy — April 4, 2007 @ 12:18 pm

  12. Spud, what are the hour considered primetime for cable news?

    Comment by Randy — April 4, 2007 @ 6:27 pm

  13. thats hours, What hours are considered primetime

    Comment by Randy — April 4, 2007 @ 6:31 pm

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