WNBC reports that Proctor and Gamble has pulled advertising from MSNBC. Until I read this I was giving Imus 50/50 odds at not being dropped from MSNBC. Now I’m thinking those odds might be generous. Jimmy “The Greek” got dropped from CBS Sports’ NFL Today over racist comments and the uproar then seemed smaller to me than what Imus is whethering…

Proctor and Gamble confirms that it has pulled all ads from MSNBC daytime programming.

A spokesperson said she’s not sure how long that will last because the company wants to see how their consumers react to the situation.

“Any venue in which our ads appear that is offensive to our target audience is not acceptable to us,” the spokesperson said.

Imus could be in real danger if the outcry causes advertisers to shy away from him, said Tom Taylor, editor of the trade publication Inside Radio. The National Organization for Women is also seeking Imus’ ouster.

UPDATE: The AP’s Rebecca Santana writes that Staples is pulling advertising as well…

Office supply chain Staples Inc., and Procter & Gamble each said they pulled advertising from Imus’ show Tuesday in response to his comments.

UPDATE 2: Reuters’ Sue Zeidler reports more advertiser pullouts…(via TVNewser)

Some of Don Imus’ sponsors are pulling their advertisements due to the furor surrounding the shock jock’s on-air racial slurs about the Rutgers University women’s basketball team, said an executive for a leading media-buying agency on Tuesday.

“He’s put himself in a tenuous position. Clients have asked us to pull their advertising because it’s controversial and offensive,” said Dennis McGuire, vice president and regional broadcast director for Carat USA, a media-buying agency, which manages over $6 billion in U.S. billings.

He declined to name the clients involved.