The AP’s Frazier Moore writes about MSNBC in a post Imus world. It’s a surprisingly opinionated piece from the veteran AP writer who usually doesn’t reveal his hand to this degree. Consequently it’s a must read. And do note the ready-for-plastering-all-over-CNN’s-ads quote at the bottom of this partial transcript.
But what was this strange interloper - an interview-and-humor anti-TV program hosted by a cantankerous shock jock - doing on MSNBC? Wasn’t MSNBC a cable news channel trying to establish itself as a credible alternative to CNN? Didn’t it have the vast resources of NBC News at its disposal?
More than a decade later, isn’t a morning program long overdue that’s better suited to MSNBC’s presumed mission?
You bet. And it’s needed, too.
Two years ago, I wrote about the sorry state of morning TV. I bemoaned the wake-up fare on ABC, CBS and NBC, all too fond of rock concerts and celebrity chat and sign-waving fans and contests and breezy personal advice.
I heard from lots of other viewers who felt the same way, with many of them recommending I simply turn off my TV and tune in NPR’s “Morning Edition” (which, of course, I sometimes do).
Meanwhile, my clear choice on TV now, as then, is CNN’s “American Morning,” which gives news its first priority and keeps fluff to a minimum.