Tuesday’s Numbers…
Is the departure of Imus affecting MSNBC in the daytime Demo? HLN beat MSNBC again in the daytime Demo. It also beat it in the primetime Demo. The Virginia Tech story’s effect on the ratings has waned with CNN returning to second place in the ratings. On The Record led the way in the primetime Demo.
Cable News Ratings for April 24, 2007
P2+ Total Day
FNC – 877,000 viewers
CNN – 485,000 viewers
MSNBC – 256,000 viewers
CNBC – 204,000 viewers
HLN – 212,000 viewers
P2+ Prime Time
FNC – 1,706,000 viewers
CNN – 706,000 viewers
MSNBC – 387,000 viewers
CNBC – 307,000 viewers
HLN – 319,000 viewers
25-54 Total Day
FNC – 256,000 viewers
CNN – 181,000 viewers
MSNBC –93,000 viewers
CNBC – 74,000 viewers
HLN – 100,000 viewers
25-54 Prime Time
FNC – 432,000 viewers
CNN – 280,000 viewers
MSNBC – 114,000 viewers
CNBC – 141,000 viewers
HLN – 149,000 viewers
Morning programs P2+ (25-54)
FOX & Friends – 795,000 viewers (273,000)
American Morning – 368,000 viewers (140,000)
MSNBC Live- 207,000 viewers (61,000)
Robin & Co. – 204,000 viewers (110,000)
6PM - P2+ (25-54)
Special Report with Brit Hume – 1,291,000 viewers (329,000)
Lou Dobbs Tonight – 841,000 viewers (215,000)
Tucker Carlson– 229,000 viewers (60,000)
Mad Money – 126,000 viewers (a scratch with 30,000)
Prime News – 157,000 viewers (67,000)
7PM - P2+ (25-54)
FOX Report with Shepard Smith – 1,355,000 viewers (358,000)
Situation Room – 702,000 viewers (211,000)
Hardball – 371,000 viewers (104,000)
On the Money – a scratch with 107,000 viewers (a scratch with 10,000)
Glenn Beck – 267,000 viewers (107,000)
8PM - P2+ (25-54)
O’Reilly Factor– 2,214,000 viewers (394,000)
Paula Zahn- 497,000 viewers (203,000)
Countdown w/ Olbermann – 538,000 viewers (130,000)
Fast Money- a scratch with 105,000 viewers (a scratch with 46,000)
Nancy Grace – 371,000 viewers (130,000)
9 PM - P2+ (25-54)
Hannity & Colmes – 1,429,000 viewers (422,000)
Larry King Live – 820,000 viewers (302,000)
Scarborough Country – 399,000 viewers (122,000)
Deal or No Deal– 558,000 viewers (234,000)
Glenn Beck – 225,000 viewers (110,000)
10 PM P2+ (25-54)
On the Record w/ Greta Van Susteren – 1,476,000 viewers (480,000)
Anderson Cooper – 802,000 viewers (336,000)
MSNBC Investigates– 225,000 viewers (89,000)
Donny Deutsch- 259,000 viewers (142,000)
Nancy Grace – 363,000 viewers (206,000)
11 PM P2+ (25-54)
The O’Reilly Factor– 1,181,000 viewers (426,000)
Anderson Cooper- 468,000 viewers (258,000)
MSNBC Investigates- 259,000 viewers (136,000)
Mad Money– 122,000 viewers (91,000)
Showbiz Tonight –320,000 viewers (164,000)
Does Nancy Grace have a pulse?
Comment by Randy — April 25, 2007 @ 7:52 pm
Zahn is STILL holding up, which is a good sign…that, or KO viewers have flocked over to PZN after getting tired of his program. Either way, good news for CNN. Also nice to see AM getting a bump up in ratings after Monday.
Comment by Anonymous — April 25, 2007 @ 7:56 pm
We probably should wait until KO comes back before writing his obit, although I would prefer to do it now. Beck beats Matthews … interesting. And MSNBC Live almost a scratch yesterday morning. They will really need to find the right person here.
Comment by Jim — April 25, 2007 @ 8:11 pm
Um Randy- KO and Nancy Grace have had the same demo rating the past two days. Why are you asking if she has a pulse, but not KO?????? Get a clue
Comment by Chet — April 25, 2007 @ 8:28 pm
I think you should check #3 above again Chet.
Comment by Jim — April 25, 2007 @ 8:30 pm
OK ILL TAKE IT BACK!!! I’ll admit when I’m wrong.. Didn’t realize he was still out, since I don’t watch it anymore haha
Comment by Chet — April 25, 2007 @ 8:32 pm
To answer Spud’s question, of course the departure of Imus is affecting MSNBC’s ratings - and they rightly deserve it. Shame on them for the hasty firing of Imus before he even served his suspension and before the team even got a chance to meet with him.
Did anyone find it ironic that the only ones to not call for Imus’s firing was the women’s players themselves? One less notable personality on a network already struggling to find an identity. Good move…
Comment by The Voice of Reason — April 25, 2007 @ 10:47 pm
Headline News continues to dominate MSDNC in the critical, all-important, key demo. How long will it take for Dan Abrams to declare that his outfit’s “popularity” continues to “grow”?
Comment by Tom — April 25, 2007 @ 11:18 pm
Well, KO was back on Wed., and another heavily coordinated with the blue blogs “Special Comment” arrived just as his “lock” on second place has slipped.
Go figure.
Comment by eddiebear — April 26, 2007 @ 9:11 am
O’Reilly had a bigger demo again in the 11:00 repeat.
Interesting………..
Comment by puck — April 26, 2007 @ 9:20 am
Wow, I see that Glen Beck beat Chris Matthews at 7 pm. I found that somewhat surprising when I saw it…is that unusual?
Comment by Objective Analyst — April 26, 2007 @ 9:59 am
my prediction dem debate will recieve around 700thousand viewers tonight
Comment by Clak — April 26, 2007 @ 12:08 pm
O’Reilly had a bigger demo again in the 11:00 repeat.
Puck: It was an “American Idol” thing.
Comment by Ira — April 26, 2007 @ 12:26 pm
the stuff on CNBC is so low.. Do you guys think the new Fox Business Channel will be ahead of CNBC
Comment by Chet — April 26, 2007 @ 2:17 pm
Great Prediction Clak
Comment by Randy — April 27, 2007 @ 4:49 pm