MSNBC’s release on the Debate numbers from last night (which are Live+SD so don’t be sending me comments or emails asking why these numbers don’t match the numbers I posted in the ratings entry below this one. They’re different sets of numbers so they won’t match.)…
MSNBC scored a huge ratings victory last evening with its presentation of the Democratic Candidates Debate, hosted by “NBC Nightly News” Anchor and Managing Editor Brian Williams. According to Nielsen Media Research Data, MSNBC won the 7:00 to 8:30 pm (ET) debate timeslot with 2,261,000 total viewers, putting it ahead of the cable news competition including CNN (500,000), Fox (1,789,000), and Headline News (411,000). MSNBC Also scored big in the adult demographic during the debate with 806,000 viewers, versus CNN (128,000), Fox (452,000) and Headline News (108,000).
A total of 1.18 million total viewers tuned to MSNBC during primetime (8:00-11:00 pm ET), putting the network in second place overall for the night, ahead of CNN (648,000) and Headline News (438,000). MSNBC won the Adult 25-54 demographic during primetime with 472,000 viewers, versus CNN (179,000), Fox (423,000) and Headline News (123,000)
MSNBC’s post debate analysis in the 9:00 to 10:00 pm hour (ET), hosted by Keith Olbermann and Chris Matthews, placed second for the hour in total viewers and the adult demographic, with 894,000 total viewers and 395,000 viewers in the demographic, as compared to CNN (834,000 total viewers and 195,000 in the demo) and Headline News (327,000 total viewers and 98,000 in the demo).
This was MSNBC’s best performance in total viewers during 7:00 to 8:30 pm hour since March 19, 2003, the start of the Iraq war, when 2,624,000 viewers tuned in, and its best performance in the adult demographic since Election Day (11/02/04) when 1,035,000 viewers tuned in.
MSNBC.com, the site for political coverage, provided users with complete insight and analysis of the first Democratic Presidential debates. Traffic to www.politics.msnbc.com
, increased five times over that of a typical day, and 45 percent of the Political section content users consumed was debate-related. Nearly 150,000 users cast their votes using msnbc.com’s new interactive “Rate the Candidates” feature.
The Democratic Candidates Debate Telecast Live From the campus of The University of South Carolina in Orangeburg, South Carolina. The debate was also broadcast on NBC News2Go, which is available on MediaFLO USA’s award-winning mobile TV service, called FLO TV. FLO TV is currently available to Verizon Wireless subscribers.