Friday’s Numbers…
Friday night was CNN’s lowest rated weekday primetime showing in April in both P2+ and A25-54….their previous low for P2+ was on Thanksgiving Day (November 23, 2006) where they averaged 410,000 and their previous low in 25-54 was on June 2, 2006 where they averaged 126,000 in the demo…Larry King was beaten across the board by MSNBC Investigates and lost to a Glenn Beck repeat in the Demo. Anderson Cooper 360 beat MSNBC at 10pm in Total Viewers but lost in the Demo (and was beaten by a Nancy Grace replay in the Demo). At 11pm 360 beaten across the board by MSNBC and Showbiz Tonight. FNC’s Total Viewer number beat everyone combined in primetime. On The Record led the way in the Demo.
Cable News Ratings for April 27, 2007
P2+ Total Day
FNC – 813,000 viewers
CNN – 405,000 viewers
MSNBC – 281,000 viewers
CNBC – 172,000 viewers
HLN – 217,000 viewers
P2+ Prime Time
FNC – 1,569,000 viewers
CNN – 459,000 viewers
MSNBC – 443,000 viewers
CNBC – a scratch with 100,000 viewers
HLN – 401,000 viewers
25-54 Total Day
FNC – 233,000 viewers
CNN – 134,000 viewers
MSNBC –114,000 viewers
CNBC – 65,000 viewers
HLN – 91,000 viewers
25-54 Prime Time
FNC – 349,000 viewers
CNN – 131,000 viewers
MSNBC – 214,000 viewers
CNBC – a scratch with 50,000 viewers
HLN – 137,000 viewers
Morning programs P2+ (25-54)
FOX & Friends – 850,000 viewers (301,000)
American Morning – 433,000 viewers (187,000)
MSNBC Live- 179,000 viewers (59,000)
Robin & Co. – 172,000 viewers (84,000)
6PM - P2+ (25-54)
Special Report with Brit Hume – 869,000 viewers (196,000)
Lou Dobbs Tonight – 735,000 viewers (208,000)
Tucker Carlson– 209,000 viewers (62,000)
Mad Money – 228,000 viewers (100,000)
Prime News – 179,000 viewers (75,000)
7PM - P2+ (25-54)
FOX Report with Shepard Smith – 972,000 viewers (244,000)
Situation Room – 518,000 viewers (154,000)
Hardball – 411,000 viewers (124,000)
On the Money – a scratch with 109,000 viewers (a scratch with 29,000)
Glenn Beck – 225,000 viewers (60,000)
8PM - P2+ (25-54)
O’Reilly Factor– 1,999,000 viewers (310,000)
Paula Zahn- 453,000 viewers (148,000)
Countdown w/ Olbermann – 598,000 viewers (259,000)
Fast Money- a scratch with 108,000 viewers (a scratch with 43,000)
Nancy Grace – 451,000 viewers (153,000)
9 PM - P2+ (25-54)
Hannity & Colmes – 1,404,000 viewers (360,000)
Larry King Live – 414,000 viewers (107,000)
MSNBC Investigates – 423,000 viewers (226,000)
The Apprentice– 120,000 viewers (64,000)
Glenn Beck – 379,000 viewers (116,000)
10 PM P2+ (25-54)
On the Record w/ Greta Van Susteren – 1,304,000 viewers (376,000)
Anderson Cooper – 511,000 viewers (137,000)
MSNBC Special– 307,000 viewers (156,000)
Donny Deutsch- a scratch with 72,000 viewers (a scratch with 41,000)
Nancy Grace – 372,000 viewers (141,000)
11 PM P2+ (25-54)
O’Reilly Factor – 998,000 viewers (369,000)
Anderson Cooper- 289,000 viewers (127,000)
MSNBC Special - 528,000 viewers (244,000)
Mad Money– a scratch with 72,000 viewers (a scratch with 33,000)
Showbiz Tonight –297,000 viewers (160,000)
What in the world was LK doing to get beat by a rerun of GB ?
Comment by Jim — April 30, 2007 @ 8:01 pm
Bad numbers for most. Maybe a Friday news hangover.
Comment by Edward Schatz — April 30, 2007 @ 8:13 pm
*snicker* Spin that Klein. CNN should give it up and just combine CNN and HLN and make ONE half decent all news channel. At least then they wouldn’t lose to themselves.
Comment by Cooperite — April 30, 2007 @ 8:22 pm
That might be the lowest-rated weeknight on CNN ever.
I am really sad to see the doc block doing so well, UGH!
Comment by Brent — April 30, 2007 @ 8:32 pm
CRRRRRAZZZY Numbers Y’all
Comment by Chet — April 30, 2007 @ 9:06 pm
cnn viewers actually have lives on a friday night.
Comment by Me — April 30, 2007 @ 10:06 pm
All the numbers on all the newsnets were down. ES is right. It was a news hangover.
Comment by erljr — April 30, 2007 @ 11:13 pm
Edward, you overlooked the very good demo numbers for “Countdown”, particularly for a Friday. I’m CERTAIN it was just an oversight on your part.
Comment by museglet — May 1, 2007 @ 1:07 am
Bah! demo number are overrated Museglet
Comment by Sal Jr — May 1, 2007 @ 1:28 am
unless they are bad for KO, and then they are the most important thing in the world.
Comment by Randy — May 1, 2007 @ 2:03 am
Randy, Sal Jr. is now in charge of ALL of Madison Ave., setting ad rates for ALL of television so as to not “overrate” that 25-54 demo.
Comment by museglet — May 1, 2007 @ 5:29 am
Actually, museglet, if you read my recap of Monday night’s “Countdown” over at olbermannwatch.com you can see that I made it quite clear that Keith had “good ratings” and came second in the both total the beloved, all important coveted “key” demo.
Comment by Edward Schatz — May 1, 2007 @ 9:39 am
Olby’s demo is actually LESS impressive when O’Reilly’s 11pm rerun with lower total viewers than his 8pm show has a higher demo.
Comment by Edward Schatz — May 1, 2007 @ 9:41 am
ooo dissed by Edward Schatz!
Comment by Chet — May 1, 2007 @ 2:06 pm
Somebody needs to remind MSNBC that they’re running a business and that they need to be competitive. Their daytime numbers are horrible, MSNBC Live is like three steps back for them from IMUS. Tucker’s show needs to go and replaced by something else that can bring in viewers; hell the MSNBC Docs draw in bigger numbers than Tucker’s Show and MSNBC Live, not that i would want anymore Docs. Their Primetime coverage is at least competitive, but they really need to get up the Daytime numbers.
BTW The Demo numbers do matter, they’re not over-rated. All you have to do is pick up a book on consumerism or economics and you can see that those within the age range that comprise the demo have a greater propensity to consume than their older and younger counterparts. Is it so hard to believe that those within the age of 25-54 consume more than those over the age of 54? Afterall the retirement age is sixty.
Comment by Sam — May 1, 2007 @ 6:23 pm