News Corp./Dow Jones: Reaction…
Marketwatch’s Jon Friedman loves the marketing behind the deal…
With the news Tuesday of a dramatic, unsolicited bid to acquire Dow Jones & Co. for $60 a share, Murdoch has created a tremendous amount of excitement. Since brand awareness means everything these days in the media, News Corp.’s coming business channel just got a supersonic promotional push. It’s slated to appear in the fall.
This is a glorious time to be writing about the media, you know. The events on Tuesday added plenty of intrigue; there is now a new war of the worlds in the media universe. It’s being contested by two superpowers, News Corp., which controls CNBC.
Whatever the outcome in his Dow Jones takeover bid, Murdoch has seized the upper hand in publicity. He has everyone talking about News Corp. and Fox, which can only enhance the prospects for his financial-news network.
