Inside Cable News

May 2, 2007

Tuesday’s Numbers…

Paula Zahn Now cratered last night with only 372,000 viewers. Fox and Friends’ Demo beat American Morning’s Total Viewers. FnF had the highest Total Day Demo in cable news on Monday.

Cable News Ratings for May 1, 2007

P2+ Total Day
FNC – 868,000 viewers
CNN – 469,000 viewers
MSNBC – 250,000 viewers
CNBC – 223,000 viewers
HLN – 199,000 viewers

P2+ Prime Time
FNC – 1,862,000 viewers
CNN – 776,000 viewers
MSNBC – 530,000 viewers
CNBC – 292,000 viewers
HLN – 316,000 viewers

25-54 Total Day
FNC – 244,000 viewers
CNN – 174,000 viewers
MSNBC –98,000 viewers
CNBC – 63,000 viewers
HLN – 89,000 viewers

25-54 Prime Time
FNC – 426,000 viewers
CNN – 257,000 viewers
MSNBC – 209,000 viewers
CNBC – 102,000 viewers
HLN – 126,000 viewers

Morning programs P2+ (25-54)
FOX & Friends – 871,000 viewers (377,000)
American Morning – 360,000 viewers (149,000)
MSNBC Live- 221,000 viewers (108,000)
Robin & Co. – 217,000 viewers (108,000)

6PM - P2+ (25-54)
Special Report with Brit Hume – 1,395,000 viewers (291,000)
Lou Dobbs Tonight – 760,000 viewers (221,000)
MSNBC Special Coverage– 401,000 viewers (82,000) ** ran 6-6:10PM
MSNBC Special Report- 382,000 viewers (76,000) ** ran 6:10-6:18PM
MSNBC Special Report- 456,000 viewers (78,000)** ran 6:29-6:33PM
Tucker Carlson- 338,000 viewers (85,000) ** ran 6:42-7PM
Mad Money – 209,000 viewers (64,000)
Prime News – a scratch with 117,000 viewers (a scratch with 45,000)

7PM - P2+ (25-54)
FOX Report with Shepard Smith – 1,326,000 viewers (307,000)
Situation Room – 610,000 viewers (251,000)
Hardball – 387,000 viewers (138,000)
On the Money – a scratch with 92,000 viewers (a scratch with 32,000)
Glenn Beck – 210,000 viewers (68,000)

8PM - P2+ (25-54)
O’Reilly Factor– 2,157,000 viewers (466,000)
Paula Zahn- 372,000 viewers (144,000)
Countdown w/ Olbermann – 682,000 viewers (232,000)
Fast Money- a scratch with 101,000 viewers (a scratch with 45,000)
Nancy Grace – 348,000 viewers (108,000)

9 PM - P2+ (25-54)
Hannity & Colmes – 1,962,000 viewers (478,000)
Larry King Live – 1,127,000 viewers (340,000)
Scarborough Country – 491,000 viewers (191,000)
Deal or No Deal– 539,000 viewers (172,000)
Glenn Beck – 270,000 viewers (114,000)

10 PM P2+ (25-54)
On the Record w/ Greta Van Susteren – 1,465,000 viewers (335,000)
Anderson Cooper – 828,000 viewers (287,000)
MSNBC Special– 417,000 viewers (203,000)
Donny Deutsch- 236,000 viewers (89,000)
Nancy Grace – 331,000 viewers (156,000)

11 PM P2+ (25-54)
O’Reilly Factor – 1,036,000 viewers (266,000)
Anderson Cooper- 509,000 viewers (250,000)
MSNBC Investigates - 288,000 viewers (166,000)
Mad Money– a scratch with 88,000 viewers (a scratch with 50,000)
Showbiz Tonight –328,000 viewers (133,000)

Filed under: Cable News, Ratings - Spud

8 Comments »

TrackBack: http://insidecable.blogsome.com/2007/05/02/tuesdays-numbers-39/trackback/

  1. Well at least MSNBC AM did better than the previous morning…Paula might have tanked, but Nancy did worse (in the demo anyways).

    Comment by Anonymous — May 2, 2007 @ 8:01 pm

  2. Will you post how Glenn Beck did tonight with his Exposed special about global warming? 7pm, 9pm, midnight Eastern time.

    Comment by Luboš Motl — May 2, 2007 @ 8:06 pm

  3. When the numbers come out tomorrow…sure.

    Comment by Spud — May 2, 2007 @ 8:17 pm

  4. C’mon Spud, it’s been over half an hour, surely you have all the numbers in by now!!

    Comment by Jim — May 2, 2007 @ 8:42 pm

  5. ohh Paula, Paula, Paula, and to think i defended her aginst Tarrence.
    BTW spud, NG and a variety of other shows didn’t do too well yesterday either (some of them worst than Paula), but i dont hear you saying they tanked.

    Comment by Sam — May 2, 2007 @ 9:22 pm

  6. Be nice to SPUD

    Comment by Chet — May 2, 2007 @ 11:18 pm

  7. Sam - HLN ratings are often half or less of CNN’s ratings, so NG’s numbers aren’t out of line with what she usually gets. Paula’s, on the other hand, are sinking, apparently inexorably.

    Comment by Arthur — May 3, 2007 @ 12:47 am

  8. people are more interested in the NBA playoffs I think haha… MSNBC should be high on Thursday w the political coverage from dawn till midnight

    Comment by Chet — May 3, 2007 @ 9:19 am

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