Reese blogs about the April ratings…
The biggest news is the age of the FoxNews audience. For the month, FoxNews was the third most watched cable network in prime time, an enormous achievement. But in Adults 25-54, it fell to seventeenth. CNN was 25th in prime time audience and 24th in numbers of 25-54, a far more efficient ratio. This prompts me to ask two questions. First, is the conservative audience very old and may we then draw the conclusion that conservatives are an aging lot? Second, is CNN’s good performance due largely to a surge of younger viewers who turned to CNN to find out about the Virginia Tech story?
FoxNews had the seventh largest total day audience of all cable networks. CNN did better in total day numbers. Still an outstanding performance, but in 25-54’s, they were again seventeenth. CNN, which trailed Fox by an 8-5 ratio, was twenty-forth in audience size and twenty-fifth in 25-54’s. Of interest, Fox was twenty-third in the 18-49 category and CNN was twenty-ninth; that’s a 5-4 ratio in comparison to the 8-5 of total audience. The Fox audience remains huge and old.
In total audience CNN beat MSNBC 5-3 and MSNBC beat Headline better than 3-2. MSNBC again showed the greatest gain in total day viewers, 34% as opposed to Headline’s 18%. So, to me at least, if April means anything at all, it’s that MSNBC is rushing forwards and Fox is still aging. MSNBC’s results may not be as good next month, Imus is gone.