Friday’s Numbers…
MSNBC beat CNN in the primetime Demo Friday. Although Friday’s “Scarborough in the Morning” was competitive with HLN’s Robin & Company in Total Viewers, those viewers skewed old and MSNBC did poorly in the Demo. Do they think David Gregory really can do better with younger viewers? Bill O’Reilly led the way in the primetime Demo…
Cable News Ratings for May 11, 2007
P2+ Total Day
FNC – 709,000 viewers
CNN – 372,000 viewers
MSNBC – 221,000 viewers
CNBC – 175,000 viewers
HLN – 217,000 viewers
P2+ Prime Time
FNC – 1,325,000 viewers
CNN – 555,000 viewers
MSNBC – 352,000 viewers
CNBC – 138,000 viewers
HLN – 324,000 viewers
25-54 Total Day
FNC – 223,000 viewers
CNN – 136,000 viewers
MSNBC – 99,000 viewers
CNBC – 59,000 viewers
HLN – 95,000 viewers
25-54 Prime Time
FNC – 278,000 viewers
CNN – 150,000 viewers
MSNBC – 156,000 viewers
CNBC – 61,000 viewers
HLN – 104,000 viewers
Morning programs P2+ (25-54)
FOX & Friends – 871,000 viewers (381,500)
American Morning – 309,000 viewers (114,000)
MSNBC Live (6-9a) - 188000 viewers (55,000)
Robin & Co. – 189,000 viewers (97,000)
6PM - P2+ (25-54)
Special Report with Brit Hume – 847,000 viewers (196,000)
Lou Dobbs Tonight – 651,000 viewers (173,000)
Tucker Carlson- 154,000 viewers (52,000)
Mad Money – 167,000 viewers (72,000)
Prime News – 200,000 viewers (107,000)
7PM - P2+ (25-54)
FOX Report with Shepard Smith – 850,000 viewers (180,000)
Situation Room – 412,000 viewers (137,000)
Hardball– 246,000 viewers (78,000)
On the Money – a scratch with 68,000 viewers (a scratch with 22,000)
Glenn Beck – 250,000 viewers (56,000)
8PM - P2+ (25-54)
O’Reilly Factor– 1,800,000 viewers (337,000)
Paula Zahn- 372,000 viewers (101,000)
Countdown w/ Olbermann – 422,000 viewers (121,000)
Fast Money- a scratch with 114,000 viewers (a scratch with 44,000)
Nancy Grace – 473,000 viewers (161,000)
9 PM - P2+ (25-54)
Hannity & Colmes – 1,305,000 viewers (264,000)
Larry King Live – 855,000 viewers (189,000)
MSNBC Special – 259,000 viewers (123,000)
Heads Up Poker Tournament – 152,000 viewers (60,000)
Glenn Beck – 184,000 viewers (56,000)
10 PM P2+ (25-54)
On the Record w/ Greta Van Susteren – 869,000 viewers (232,000)
Anderson Cooper – 437,000 viewers (161,000)
MSNBC Special– 374,000 viewers (224,000)
Donny Deutsch- 147,000 viewers (80,000)
Nancy Grace – 314,000 viewers (96,000)
11 PM P2+ (25-54)
O’Reilly Factor – 830,000 viewers (252,000)
Anderson Cooper- 364,000 viewers (163,000)
MCNBC Investigates - 439,000 viewers (248,000)
Mad Money– a scratch with 59,000 viewers (a scratch with 23,000)
Showbiz Tonight –321,000 viewers (145,000)
AM is really stinking up the ratings…when is that “chemistry” gonna work its magic on CNN’s numbers?
Comment by Anonymous — May 14, 2007 @ 7:25 pm
LOL Anonymous , It doesn’t look like it’s going to happen soon.
Comment by Noelle — May 14, 2007 @ 7:46 pm
No conclusions can be made here. Everyone’s #s were down.
Comment by erljr — May 14, 2007 @ 7:54 pm
Interesting that H&C spiked a little with the Sharpton-McGuirk debate but it was still an off night for everybody.
Comment by Ira — May 14, 2007 @ 7:56 pm
Sheesh. MSNBC taped doc block shows got the highest demo numbers of all MSNBC programming for the evening. The 11 p.m. MSNBC Investigates numbers for overall and demo beat all other MSNBC programming on Friday night. We’ll never get rid of the doc block.
Comment by Goldfish — May 14, 2007 @ 8:09 pm
Wow, what was going on elsewhere on Friday? Everyone’s numbers stunk.
Comment by Arthur — May 14, 2007 @ 8:31 pm
http://www.olbermannwatch.com/archives/2007/05/a_few_more_word.php
Comment by Frank — May 14, 2007 @ 9:57 pm
As I’ve noted before, the doc block almost always does better with a Countdown lead-in, than it does with a Scarborough Country lead-in.
Oh, and it’s not “Scarborough in the Morning.” It’s “Morning Joe,” probably the best morning-show name they’ve come up with.
Comment by erljr — May 15, 2007 @ 12:18 am
I dont think it is the Countdown lead in. Instead, the nothingness that is TV on a Friday Night. So why not watch a random documentary on MSNBC?
Comment by Randy — May 15, 2007 @ 12:26 am
Randy - Read #47 here:
http://insidecable.blogsome.com/2007/05/11/thursdays-numbers-40/#comments
Funny, huh? I guess we’re two peas.
Comment by erljr — May 15, 2007 @ 1:23 am
It was Friday night alot of people are out. It is us die in the wool political junkies that are sitting around watching TV.
Comment by cathy — May 15, 2007 @ 7:55 am