May Numbers: MSNBC…
MSNBC put out a release noting its ratings for May…
MSNBC’s ratings for May, 2007 show the network continues its steady upward climb. According to Nielsen Media Research data, the network showed the strongest growth of any cable news network in total day and primetime. In total day, MSNBC was up 14% in total viewers over a year ago (257,000 v. 226,000), while both CNN and FOX were down, 3% (415,000 v. 427,000) and 5% (729,000 v. 764,000), respectively. MSNBC was also up 18% in the key adult 25-54 demographic (105,000 v. 89,000). In addition, the network’s primetime programming lineup continued to climb (M-F 8:00–11:00 pm ET). MSNBC was up 51% in total viewers (504,000 v. 334,000) while both CNN and FOX were down, 14% (672,000 v. 778,000) and 2% (1,547,000 v. 1,574,000), respectively. MSNBC was also up 39% in the adult demographic (179,000 v. 129,000).
MSNBC’s daytime programming block (9:00 a.m. to 6:00 p.m. ET) also grew at a steady pace, up 13% in total viewers (215,000 v. 191,000) and up 15% in the adult demographic (78,000 v. 68,000). This includes “Tucker” at 4:00 pm (ET), which was up 13% in total viewers (238,000 v. 211,000) and “Hardball with Chris Matthews,” which was up 10% in total viewers (357,000 v. 326,000) and up 19% in the adult demographic (123,000 v. 103,000).
“Countdown with Keith Olbermann” (8:00 – 9:00 pm ET) continues to rocket up the ratings charts, up 72% in total viewers over a year ago (701,000 v. 408,000) and up 43% in the adult demographic (217,000 v. 152,000). Both CNN and FOX dropped in total viewers at 8:00 p.m. with CNN down 25% (450,000 v. 604,000) and FOX down 3% (1,951,000 v. 2,009,000). “Countdown’s” 24% share of the cable news audience was the time period’s best performance since October 2001.“Scarborough Country,” which the network telecasts Monday through Thursday at 9:00 p.m. (ET) continued to show the strongest growth of any cable news network, up 50% in total viewers (480,000 v. 320,000) and up 43% in the adult demographic (157,000 v. 110,000).
MSNBC’s “doc block” (M-F 10:00 to midnight) was also way up in both total viewers and in the adult demographic. The network increased 42% in total viewers (353,000 v. 248,000) and 58% in the adult demo (174,000 v. 110,000). Both CNN and FOX declined in total viewers, with CNN down 15% (541,000 v. 636,000) and FOX down 2% (1,134,000 v. 1,162,000).
The numbers were pre-Imus in the Morning.
Comment by J M — May 30, 2007 @ 4:02 pm
Ho ho ho. They don’t mind telling a lie, do they? Or in the very least blowing smoke with misleading statements. These people have no shame.
Comment by Anne B. — May 30, 2007 @ 4:07 pm
Even with the gains by MSNBC, FOX has millions more viewers.
Comment by JMK24 — May 30, 2007 @ 4:09 pm
Laughable, laughable, there numbers are so great that is why they are in 3rd place always.
Comment by Cathy — May 30, 2007 @ 4:10 pm
WOW!!! What HUGE numbers. I guess whenever you are so low in the ratings, any little gain looks to huge.
Comment by JMK24 — May 30, 2007 @ 4:13 pm
Unbelievable how negative you individuals are. So they’re ratings are up, and CNN & FOX’s are down. Can you all not take the news? MSNBC is getting it’s act together (despite it’s morning mess-up), and I guarantee their ratings will continue to climb, as the other two news channels slide slowly. Ouch! I hope you can take it?
J M, how predictable, ‘pre-Imus’.
Comment by Peoplepeople — May 30, 2007 @ 4:50 pm
THIS IS THE BIGEST JOKE OF LATEST RATING INFORMATION.
WHO ARE THEY KIDDING.
CNN AND FOX ARE THE ONLY VALID, REAL AND TRUE NETWORK LEFT, EVEN IF SOMETIME WE DON`T AGREE WITH SOME OF THEIR VIEW.
MSNBC IS A JOKE.
THE BIGEST JOKE OF THE CENTURY, ON CABLE
Comment by Sandra — May 30, 2007 @ 4:51 pm
Imus’s Audience Departs With Him
Half of MSNBC’s morning viewers have fled the cable channel since it fired Don Imus last month, according to Nielsen Research. The ratings company said that while in March the Imus time slot drew 316,000 households, the number dropped to 177,000 during the first month of Imus’s absence. Meanwhile, message writers continue to bombard MSNC demanding that Imus be reinstated and asserting that they will refuse to watch any MSNBC program or buy any products advertised by the channel until he is.
Courtesy of www.imdb.com
Comment by harleyquinn92 — May 30, 2007 @ 5:05 pm
Sandra, why did you put your comment in all caps? Was it to further highlight the errors in your comment? I do not usually comment on grammar, but when somebody put everything in Caps and then proceeds to post something that makes little sense, I take notice.
Comment by Randy — May 30, 2007 @ 5:12 pm
YOU CAN’T MAKE THIS STUFF UP!
Ex-’Dateline’ Producer Blows Whistle on ‘Predator’ Series
A veteran producer for NBC’s Dateline has claimed that she was fired by the network after complaining to top NBC News execs that the “To Catch a Predator” series violated not only the news division’s ethical principles but standards of responsible journalism in general. Marsha Bartel, who said in a $1-million lawsuit against the network that she had worked for NBC News for 21 years, claimed that after she was appointed as producer of the highly rated series on Internet predators, she quickly realized that she would have little supervision over the operations of the group Perverted Justice, which the show’s executives had hired to lure adults to a house, fitted out with hidden TV cameras. The marks, who expected to meet teenagers for sex, instead found themselves confronted by Dateline reporter Chris Hansen, followed by a squad of police officers. Bartel said she complained to her superiors that Perverted Justice refused to provide complete transcripts of the conversations between their teenage-posing decoys and the targets but later learned that they “sometimes beg individuals to come to the sting locations even after the targets of the sting initially decide not to come.” She claimed that NBC News executives looked the other way at ethical lapses in its dealings with Perverted Justice “because it was more interested in sensationalizing and dramatizing the “Predator” series for profit than news reporting.” Finally, she criticized the network for its collaboration with law enforcement agencies in the production of the program, thereby allowing itself to become “a material witness” rather than “a newscaster reporting on the news.”
Where are Jessie and Al when you need them?
Comment by harleyquinn92 — May 30, 2007 @ 5:14 pm
““Countdown with Keith Olbermann” (8:00 – 9:00 pm ET) continues to rocket up the ratings charts”
And yet it’s still way..way..way behide The O’Reilly Factor which last week beat the crap out of KO with substitute hosts.
You got to love them they been on the bottom for years but they keep telling us their coming up.
Comment by mlong — May 30, 2007 @ 5:26 pm
Percentage increases always look big when you’re coming from virtually nothing. Take a look at Hardball, Tucker, Scarboring and the entire daytime line up. The ratings stink.
Comment by Glen — May 30, 2007 @ 5:28 pm
I guess going so far left has put a smile on MSNBC’s face. Except for the fact that they are still 3rd and HLN is nipping away at their ratings.
Comment by Alix — May 30, 2007 @ 5:39 pm
Complacency people is a bad trait to hold. Mocking, joking, ridiculing obviously make everyone feel so much better inside! It’s funny that none of you mention the slide the other news channels are continuing to show….or let me guess, ‘when your ratings are so high, they have to level out somewhere’. I’m waiting. Someone write it…
I agree, what the heck is with the caps? Is your blood boiling too?
Comment by Peoplepeople — May 30, 2007 @ 5:43 pm
Sorry”Randy” was a long and brutal day at work but the MSNBC rating news picked me up and made me laugh. Just being lazy at the end of the day.We call it working with one eye closed at work.Ha Ha Ha.
Comment by Sandra — May 30, 2007 @ 6:32 pm
Sandra, don’t mind Randy. But MSNBC is hilarious - as others have noted, when ratings are so low to begin with, any miniscule change in the ratings looks like a huge jump, percentage wise. We’re on to them!
Comment by Missy — May 30, 2007 @ 7:10 pm
Missy: If memory serves correctly, in their press release for April, MSNBC which had a big month because of the Virginia Tech shootings and the killer’s “exclusive” video being mailed to NBC, compared numbers from the preceding month, March.
Now because the May numbers are obviously down from April, they are comparing to May 2006.
Maybe for June, they’ll use June 1995, when they weren’t even on the air!
Comment by Ira — May 30, 2007 @ 7:53 pm
Sandra, you don’t have to apologize to someone on this blog. So it was in caps big deal. Who really cares if he “takes notice.”
So which is it? Are the ratings up or are they down?
I’m certain they put out this notice just after the write-ups about the ratings dropping 50%.
I’ll bet the sponsors and execs told them to get the hell busy and write something damn it..just write something.
In my opinion they have no creditability or backbone.
Comment by strider — May 30, 2007 @ 8:53 pm
Ira,
That is too funny but then you know if MSNBC wants to see the thimble half full.
Comment by Ree — May 30, 2007 @ 9:15 pm
My God, what a bunch of government sheep we have here.
Comment by Mike — May 30, 2007 @ 9:44 pm
I watch all 3 stations. I watch CNN for the news overall. I watch MSNBC for political news. I watch FNS for entertainment. Its like a big game I play while watching FNS. I usually know what the big story will be. I know what they are trying to get across to the viewers by framing their stories. I get a kick out of their reporting. The reporters always add their little points of views either by smirking, laughing or raising an eyebrow. Sometimes they add words at the end of their reports or discussions. The words that they add are usually used to discredit a story that is not favorable to the administration. I watch it for my entertainment and I usually call my kids and my husband
into the TV room and I say “Look at what FNS just said”. They all chime in “No they didn’t” and we all have a good laugh. We have good family fun with FNS. I contribute to the ratings of all 3 cable stations.
Comment by alice cervantes — May 30, 2007 @ 10:07 pm
Alice… no you don’t. That’s no how ratings work… unless you’re a Nielsen family.
And People… by the time MSNBC’s “steady climb” reaches the ratings of the “other declining outlets”… we’ll all have floating cars, jet packs, and take vacations on the moon. Wooo distant future. Wooo!
Comment by ImNotBlue — May 31, 2007 @ 12:31 am
Hey Randy what are you an English major or an English school teacher. We are all make mistakes when blogging. I USED CAPS ONE TIME AND YOU INSTANTLY JUMPED ON ME. Who knows may be I am blind or I had a little to much wine that night. LOVE YA
Comment by Cathy — May 31, 2007 @ 9:16 am