Monday’s Numbers…
Don’t read too much into HLN scratching in the prime time Demo. It was a holiday…
Cable News Ratings for May 28, 2007
P2+ Total Day
FNC – 614,000 viewers
CNN – 359,000 viewers
MSNBC – 347,000 viewers
CNBC – 190,000 viewers
HLN – 162,000 viewers
P2+ Prime Time
FNC – 1,188,000 viewers
CNN – 451,000 viewers
MSNBC – 421,000 viewers
CNBC – 524,000 viewers
HLN – 196,000 viewers
25-54 Total Day
FNC – 162,000 viewers
CNN – 157,000 viewers
MSNBC – 180,000 viewers
CNBC – 76,000 viewers
HLN – 63,000 viewers
25-54 Prime Time
FNC – 259,000 viewers
CNN – 150,000 viewers
MSNBC – 221,000 viewers
CNBC – 196,000 viewers
HLN – a scratch with 43,000 viewers
Morning programs P2+ (25-54)
FOX & Friends – 617,000 viewers (391,000)
American Morning –320,000 viewers (173,000)
MSNBC Live (8-9 AM) – 210,000 viewers (68,000)
Robin & Co. –143,000 viewers (62,000)
6PM - P2+ (25-54)
Special Report with Brit Hume – 686,000 viewers (123,000)
Lou Dobbs Tonight – 521,000 viewers (164,000)
MSNBC Investigates- 388,000 viewers (200,000)
Mad Money – a scratch with 74,000 viewers (a scratch with 27,000)
Prime News – 170,000 viewers (a scratch with 48,000)
7PM - P2+ (25-54)
FOX Report with Shepard Smith – 825,000 viewers (119,000)
Situation Room – 378,000 viewers (144,000)
MSNBC Investigates– 380,000 viewers (176,000)
Mike on America – a scratch with 87,000 viewers (a scratch with 43,000)
Glenn Beck – 149,000 viewers (80,000)
8PM - P2+ (25-54)
The O’Reilly Factor – 1,790,000 viewers (381,000)
Paula Zahn- 408,000 viewers (157,000)
MSNBC Investigates – 412,000 viewers (229,000)
Fast Money- a scratch with 74,000 viewers (a scratch with 28,000)
Nancy Grace – 248,000 viewers (a scratch with 40,000)
9 PM - P2+ (25-54)
Hannity & Colmes–viewers 1,103,000 (242,000)
Larry King Live – 582,000 viewers (149,000)
MSNBC Investigates – 421,000 viewers (215,000)
Deal or No Deal – 750,000 viewers (280,000) **Ran from 9-11PM
Glenn Beck – 140,000 viewers (a scratch with 39,000)
10 PM P2+ (25-54)
On the Record w/ Greta Van Susteren – 670,000 viewers (154,000)
Anderson Cooper – 364,000 viewers (145,000)
MSNBC Investigates– 430,000 viewers (220,000)
Nancy Grace – 199,000 viewers (a scratch with 50,000)
11 PM P2+ (25-54)
The O’Reilly Factor – 760,000 viewers (206,000)
Anderson Cooper- 321,000 viewers (156,000)
MSNBC Investigates– 509,000 viewers (273,000)
Mad Money– a scratch with 84,000 viewers (a scratch with 30,000)
Showbiz Tonight – 249,000 viewers (98,000)
Those MSNBC docs get better ratings than their live programs.
Comment by TBDave — May 30, 2007 @ 8:35 pm
If they did that on a normal night like tonight, I dont think they would do all that well with only docs. Smart decision to give everybody the day off and just run a bunch of doc repeats.
Comment by Randy — May 30, 2007 @ 8:38 pm
“If they did that on a normal night like tonight, I dont think they would do all that well with only docs.”
But I think they should give it a try. Tell everyone to take the week off. Let’s see how those docs do. Maybe they can save a few million bucks.
Comment by TBDave — May 30, 2007 @ 8:50 pm
It was interesting that LKL was actually “live” on Monday…that was a pretty silly decision IMO, sandwiching the program between two taped specials. What’s even MORE interesting is the fact that Zahn was able to garner a higher demo number than LKL…when was the last time THAT happened?
Comment by Anonymous — May 30, 2007 @ 8:50 pm
Those numbers were on a national holiday, when a number of subs did those programs for the “real ones.” Everybody was somewhere, celebrating, and probablty too tired to switch on to TV after a three-day gig.
Comment by RGL — May 31, 2007 @ 6:36 am
MSNBC is looking better and better.
Comment by Ladyone — May 31, 2007 @ 3:08 pm