Dan Abrams email to staff on MSNBC’s May ratings…
From: Abrams, Dan (NBC Universal, MSNBC)
Sent: Thursday, May 31, 2007 3:16 PM
To: MSNBC Everyone
I just wanted to congratulate everyone on another fantastic month in the ratings! Yes we increased our total number of viewers by 14% for the Total Day while Fox and CNN were down, and sure we were up 51% in Weekday Prime (M-F 8p to 11p) while CNN and Fox dropped. But how about the fact that in the number that matters most to the business, “Sales Prime” (M-Su 7p to 2a), we almost achieved our goal of overtaking CNN! For the month of May (which on the Nielsen Calendar ended Sunday 5/27/07) we were just 9 thousand behind CNN in the key adult demographic (25-54). And if you include Monday (which is still the month of May on my calendar) the gap is narrowed even further to just 6 thousand! Your hard work continues to pay off. Thank you and let’s keep it going!